Not that I’m overly sure the name will stay, but for now this blog is called Fashion and Mash – an attempt to define the fact it’s about the fashion industry fusing with the digital world. It’s a play on the basis of mash referring to “mashup”.
I turn to the wonders of Wikipedia for an eloquent definiton of why: “A mashup is a web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.”
So there you go… feedback welcome, we’ll see how it sticks.
