Some more great stories from around the web surrounding all things fashion and digital this week:
- New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]
- Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]
- David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]
- Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]
- Mark Your Territory with Wrangler’s latest interactive campaign [The Inspiration Room]
- Shiseido launches e-commerce site in US market [PR Newswire]
- Stores begin offering electronic versions of receipts [NY Times]
- Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]
I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!
