With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first off, here is a how-to guide for following all the action on Twitter, created by the site’s all-new UK office in partnership with the British Fashion Council:
…………………………………………………………………………………………………………………..
Twitter is a great place to follow your interests. And if you’re interested in fashion now is the perfect time to check it out. With London Fashion Week coming up, UK designers and fashion industry influencers are taking to Twitter to talk about trends, share images, and bring you behind the scenes at the hottest catwalk shows. If you want to be a part of London Fashion Week but can’t be there in person – experience it live on Twitter.
Who to Follow
- For up-to-the-minute news and live Tweets from catwalk shows, presentations and events, follow the official account of London Fashion Week @LondonFashionWk
- With one click, follow the complete list of designers showing at #LFW, put together by the British Fashion Council team: http://twitter.com/#!/list/LondonFashionWk/designers-brands
- The hottest names in British fashion are on Twitter, here are a few to get you started:
- Alice Temperley @who_is_alice
- Burberry @burberry
- Erdem @ErdemRTW
- Henry Holland @henryholland
- Jasper Conran @jasperconran
- Louise Gray @LOUISEGRAYLONDO
- Mary Katrantzou @marykatrantzou
- Paul Smith @PaulSmithDesign
- Vivienne Westwood @followWestwood
- Never be late to a trend or miss an “it” bag again by following industry insiders like:
- Alexa Chung @alexa_chung
- Daisy Lowe @daisylowe
- Editors from top UK fashion mags: @hilaryalexander, @LorraineELLE, @LucyBAZAAR, @fashedatlarge and @vogue_london, to name a few
- Laura Bailey, model and ambassador for BFC @laurabailey77
- LFW Daily, the official newspaper of LFW, reporting from fashion’s front line @thelfwdaily
- Lulu Kennedy, founder of Fashion East @_lulukennedy
- Musa Tariq, head of digital marketing at Burberry @musatariq
- Susie Bubble @susiebubble
- Yasmin Sewell, fashion retail consultant @yasminsewell
- For a full list of journalists covering fashion week, click here: http://twitter.com/#!/LondonFashionWk/press
- And when you need a fashion fix after LFW is over, be sure to follow your favorite retailers, like:
- Brown’s @BrownsFashion
- Harrods @HarrodsofLondon
- Harvey Nichols @Harvey_Nichols
- Liberty’s @LibertyLondon
- Matches @MatchesFashion
- Mr Porter @MRPORTERLIVE
- My-Wardrobe.com @mywardrobe
- Net-a-Porter @NETAPORTER
- Selfridge’s @selfridges
- Topshop, @topshop
- For a full list of London retailers and buyers, click here: http://twitter.com/#!/LondonFashionWk/buyers-shops
Fab Photos
Twitter just launched its new Photo Galleries feature, which means you can see all of the pics that someone has posted on one page, in a gorgeous new layout. Try visiting the @burberry account and clicking “View All” where the images are posted. This is great way to see looks from your favorite designers as soon as they’re posted. Another great way to find pics is by searching #LFW and clicking on the images link.
Live from #LFW
- Follow the action live and experience London Fashion Week even if you can’t be there in person
- Search #LFW on Twitter to find all the Tweets and photos tagged with the London Fashion Week hashtag
- Designers, reporters, and industry insiders will be using this hashtag to make it super easy for you to find out, in real time, what’s happen at the show
