Alberta Ferretti has launched on popular Chinese micro blogging platform, Weibo, and in so doing joined other luxury fashion brands including Burberry, Chanel and Louis Vuitton who have realised the importance of local social media in China.
Referred to as a hyrbid between Twitter and Facebook, Weibo has in excess of 200m subscribers. Fans are able to follow the world of Alberta Ferretti and Philosophy di Alberta Ferretti with real time updates in Chinese. See the brand’s page here: www.weibo.com/albertaferretti
WGSN today published an incredibly detailed insight into China’s digital media landscape, referring to it as “dynamic, ever-changing and home to social media platforms unfamiliar to many outside the market”. The piece rounds up 10 of the most important ones to know. If you’re a subsriber, be sure to check it out: China’s social media landscape
Alberta Ferretti also launched its YouTube channel today: http://www.youtube.com/albertaferretti
Great news! I work for social media analytics firm Fashionbi, and we also recently added Weibo on our service platform (http://fashionbi.com/blog/inside-fashionbi-s-sina-weibo-kpi) anticipating this shift that global fashion brands are doing, moving towards understanding the Chinese market. Especially with all the money moving towards the East – its crucial to learn more about Chinese social media
Great news!!! Its amazing how many global brands are now investing on Chinese social media. I work for social media analytics firm Fashionbi (http://fashionbi.com), and we recently added Weibo on our service platform. Reading news like this confirms were on the right track by focusing efforts on China!