One of the Madison Avenue windows of Barney’s is hosting an interactive installation featuring a live Twitter stream as part of the store’s Lady Gaga Holiday Workshop.
“Constellation Gaga”, as it’s called, was conceived by integrated creative studio The Science Project. It enables shoppers to tweet their Holiday wishes.
The results appear projected on a Prysm crystal laser display panel, alongside a new Lady Gaga video, directed by Tim Richardson, posted by The Mill, with creative direction by Nicola Formichetti.
“We were asked to integrate a social component to spread the excitement of Gaga’s Workshop by adding a social-interactive element to the window,” said Jeremy Bergstein, The Science Project’s chief of strategy. “Each passerby can add their own personal message and wishes to an ever-growing, global social media stream.”
UPDATE (November 28): see the film, below…
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