Love magazine has launched an online advent calendar comprised of 24 short films each featuring a different “favourite festive friend” sharing their wishes for the holiday season.
“Christmas is coming and LOVE has chosen to celebrate XXXmas with a very saucy advent calendar featuring our favourite ‘ladies’ and a couple of ‘friends’… I hope you enjoy our 25 days of foxy fun,” said the title’s editor-in-chief, Katie Grand.
The first sees Lindsey Wixson in Calvin Klein Jeans singing Jingle Bells to the camera. She will be followed by the likes of Alessandra Ambrosio, Amber Le Bon, Daisy Lowe, Kelly Brook, Candice Swanepoel and Dree Hemmingway.
The spots were shot by Daniel Jackson in New York and Angelo Pennetta in London. They were styled by Love staff, including Grand, Sally Lyndley and Victoria Young.
The initiative will culminate with an exclusive film on the magazine’s iPad app on Christmas Day.
UPDATE: See Kelly Brook’s video from December 13, below:
AnOther magazine has teamed up with fashion designer Victoria Beckham to bring her spring/summer 2012 denim collection to life through a short film called Steps for 2, created by Quentin Jones.
“Inspired by Anna Karina dancing in Jean-Luc Godard’s Bande à part, the film is a kaleidoscopic mash up of unfurling illustrations, interwoven with jiving hands in bowties and a chorus line of multi-coloured denim-clad legs, all set to a finger clicking score by Pete Duffy,” reads the write-up.
Check it out, below:
Longchamp unveiled the first in a seven-part drama series called Heels, based on life at a fictional fashion magazine, today.
Three-minute webisodes follow the crazy life of young fashion editor at Shine magazine, Alice Valois, and her relationship with “number one enemy”, and new editor-in-chief, Trisha Barton.
Created by Nicolas Pier Morin and produced by The Makers Entertainment, the story, narrated from Valois’ perspective, never reveals the actors’ faces, rather focusing on items from the French luxury brand’s spring/summer 2012 line.
Marie-Sabine Leclercq, international communications director for Longchamp, said: “This collaboration is the ideal way for the brand to communicate its collection throughout the fashion world.”
The show is being streamed exclusively in France, Germany and the UK on aufeminin.com over the next five weeks, where fans can also shop each look seen. It will launch in Korea, Japan, China and the US in 2012.