Unsurprisingly, the London Olympics is already beginning to make an appearance in the fashion space, acting as both a source of inspiration and an opportunity to drive content. Chanel’s latest campaign nods to gymnastics for instance, and now Dunhill’s new offering for spring/summer 2012 features three British champions.
In a continuation of its Voice campaign from autumn/winter 2011/12, the British menswear label has called on legendary rower Sir Matthew Pinsent, sailing champion and double Olympic gold medallist Iain Percy, and young gymnastic hopeful Louis Smith.
Each appears in a series of black and white portraits, as well as in a video interview.
The aim of the Dunhill Voice campaign is to focus not on celebrities, but men of distinction. As the write-up reads: “Men who have achieved great things in their chosen fields and continue to excel with humility and grace. Men who embody timeless values that are worth aspiring to – qualities like compassion, dedication and conviction. Brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell.”
See the trailer for each of the videos below, or watch them in full on the Dunhill Facebook page.
E-commerce site farfetch.com has raised $18m in a second round of funding from Index Ventures, eVenture Capital Partners and existing investors Advent Venture Partners.
A curated marketplace comprised of independent fashion boutiques from around the world, the site has a current annual sales growth rate of 204%.
It now hosts 35,000 products from both established and emerging designer labels; representing over 200 boutiques in 12 countries.
The funding round will enable it to both deepen its presence in existing markets across Europe and North America, and further its efforts in the likes of Brazil and Asia.
Half of all sales on farfetch.com are delivered to emerging and new markets. According to CEO and founder José Neves, this new round of investment only stands to encourage this figure.
He said: “farfetch.com is growing extremely fast, and now has a strong international presence… We felt it was the right time to scale up our team and operations and seize some fantastic opportunities.”
Dior has released another great video for its beauty lines – this time demonstrating its new one-slide opening eye make-up palettes.
Watch it below:
Hermès has launched a fun campaign through its Paris Mon Ami blog that engages with its fans while promoting the heritage of the company.
The ‘My Horse And I‘ initiative, encourages consumers to upload pictures of themselves with their favourite bangle or scarf alongside their equestrian best friend – be it hobby horse or real thing.
“Share your adventures, your friendships and your style,” reads the post dedicated to the search.
Meanwhile, the French luxury brand also has a microsite called Hearts and Crafts that provides an inside look at the making of its goods and those responsible for them.
10 employees are featured ranging from leather cutters to glass-makers, a jeweller and a colourist. Each one is profiled in a short video.
The site is based on the brand’s 48-minute feature film of the same name, created by Frédéric Laffont and Isabelle Dupuy-Charant. It was released in select theatres last year.
Hollywood actress and fashion favourite Chloë Sevigny has launched an online video series in partnership with Opening Ceremony, which explores inside her famous closet.
“At home with Chloë Sevigny” provides a glimpse into life with the New York style icon. The first two episodes, called Closet Case, profile dozens of the incredibly quirky items in her wardrobe, as well as other things she likes to save, including invitations, the first review of her Opening Ceremony collection and a series of illustrations done for her by Lanvin’s Alber Elbaz.
In the third episode, Mementos, she talks through her photographs.
As PSFK said: “Sevigny’s closet is very cool, a collection of different characters and stories that weave the narrative of her career.”
Watch the three episodes below:
Happy new year all! Here’s a handful of some good fashion and digital stories you may have missed over the festive period:
- Karl Lagerfeld creates app for new Net-a-Porter collection, users able to “Karlify” themselves [iTunes]
- Moschino launches Facebook photo app to engage with fans worldwide [PSFK]
- Dolce & Gabbana builds loyalty through fan-curated music video contest [LuxuryDaily]
- ASOS Marketplace sales grow 690% in a year [NewMediaAge]
- Tour the funky headquarters of the world’s fastest growing startup, Fab.com [BusinessInsider]
Lots more to follow soon…