Diane von Furstenberg is posting a series of short behind-the-scenes videos on its Facebook page in the run up to tomorrow’s New York Fashion Week show.
The 30-second snippets have been produced on mobile video app Viddy, and include interviews with the designer, highlights from the sample room and model castings and insights from other members of the Diane von Furstenberg team such as merchandising and PR.
The quick and frequent posts provide more of a Twitter experience than other backstage experiences. “The experience is designed to give fans a more intimate — and frenetic — look at show preparations,” reports Mashable.
