Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Selfridges launches The Film Project with Alexander McQueen (as above), Comme des Garçons, Dries Van Noten, Gareth Pugh, A.F. Vandervorst and Rick Owens [Karl is my Unkle]
- Karl Lagerfeld launches new content-driven website [WWD]
- Bergdorf Goodman partners with magazine app Zite to push brand-relevant lifestyle content [Marketwire]
- Mr Porter launches global augmented reality fashion hunt [Mashable]
- Nike showcasing ‘future of retail’ with pop-up Nike+ FuelStation in London [Creativity Online]
- Gap launches new campaign integrating geo-fencing technology [PSFK]
