Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by Victoria Beckham collection, according to a new barometer released by Gorkana looking at earned media trends in February.
Topshop and Asos were also present, alongside the perhaps more surprising PC World and Curry’s; the result of a designer dress made from 500m of electric cables.
Overall, the lead retailer in both mainstream and social media mentions during the month, was Tesco, with 11,180 and 99,07 references respectively. Other grocery stores including Asda and Sainsbury’s also feature on both lists, an interesting comparison with the fashion industry, which saw mainstream media focusing more on department stores including Marks & Spencer, John Lewis and House of Fraser, compared to social media’s reference to Asos, Topshop, Primark and H&M.
Other big subjects mentioned in February included Valentine’s, of course, as well as David Beckham for his new Bodywear line at H&M.
See the full infographic with all the stats below:
