Broken JPEGs cleverly feature in new Harvey Nichols’ ads

12 Apr

I love this campaign from Y&R Dubai for Harvey Nichols in the United Arab Emirates. Called “Be Seen”, it plays on missing or broken images online, displaying instead a white silhouette surrounding the familiar error icon.

One model in the centre is seen in full wearing items from the new spring/summer 2012 collections.

[via The Inspiration Room]

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