It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…
- Macy’s CEO sees stores borrowing ideas from online [Reuters]
- Digital tools boost in-store service [WWD]
- Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]
- Gilt Groupe founders discuss the future of commerce [AdWeek]
- Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]
- Sephora’s smart social and digital makeover [Forbes]
- Reebok partners with PeerIndex for social giveaway [Marketing Magazine]
- Christian Louboutin eyes digital innovations [NY Daily News]
