Prada takes to Cannes to premiere Polanski short film

22 May

Today’s big buzz is on Prada’s new Roman Polanski-directed film, revealed at the Cannes Film Festival last night.

“A Therapy”, is a witty three-minute short starring Helena Bonham Carter and Ben Kingsley. It focuses on a troubled heiress visiting her psychoanalyst, sharing thoughts on a dream she just had, and the loneliness she endures in her life.

Rather than listening intently to his patient, however, the tale sees Kinglsey constantly distracted by the purple fur coat Bonham Carter discarded at his door. The film closes with a shot of him wearing the piece, overlaid with the caption: “Prada suits everyone”.

“When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun,” said Polanski in a statement.

“The chance to dwell on what the fashion world represents nowadays and the fact that it is accompanied by so many stereotypes is fascinating and at the same time a bit upsetting, but you definitely cannot ignore it. It’s very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them,” he added.

Watch the full film below:

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One Response to “Prada takes to Cannes to premiere Polanski short film”

Trackbacks/Pingbacks

  1. Fashion industry can still learn from big winners at Cannes Lions « fashion and mash - July 11, 2012

    [...] right. For one, the increasing focus on film has resulted in some outstanding creative work. The new Roman Polanski-directed short for Prada is a great example – despite the fact focus is so heavily on a jacket from the recent collection, [...]

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