Kenneth Cole has assembled a team of “culture mavens” to act as curators and judge its new contest on Instagram, which invites fans to submit photos based on inspirational words.
The initiative celebrates the launch of the brand’s higher positioned line, Kenneth Cole Collection, and this week focuses on the word “impact”. Lauren Indvik, associate business editor of Mashable, will choose her favourite image. Previous words have included “provocative” and “empowering”.
“Join the collection of voices,” reads a post about it from Kenneth Cole. “Speak through style. Express through image. Make a statement through Instagram.”
To enter, users need to follow @KennethColePRD on Instagram and tag their pictures with #KCCVoices and #impact. Above the brand shows its own idea of impact in New York City.
