British GQ launches watch-dedicated iPad app

5 Oct

Condé Nast Britain has launched its first standalone iPad app with the annual GQ Watch supplement this month.

The “essential guide to the world of watches” comes in an interactive digital format complete with special animated cover, enhanced editorial content and media rich ads. It was designed in-house at GQ and is also the first high definition app for the company.

Meanwhile, the main November issue of GQ is a dedicated James Bond special. It marks the 50th anniversary of the franchise and this month’s release of Skyfall.

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