We’ve already had digital advent calendars from Jean Paul Gaultier and Love magazine this holiday season. Now, Whistles is getting in on the act, releasing a calendar that’s stacked full of prizes for its fans every single day in the run up to Christmas.
Liberty London Girl announced the exclusive yesterday, and she’ll be tweeting on the mornings with the two biggest prizes too. They include “a trip to Paris for two, including two nights in a 5* Tablet hotel and a gift voucher to spend in the new Whistles concession in Printemps department store. Or a trolley dash in your nearest Whistles store, so you can race around the store and grab all the things you’ve been lusting after in one fell swoop?”
What I love however, is the genius behind-the-scenes video that goes along with it. That’s one miffed model…
Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar.
Launching today with a Calvin Klein-clad Cara Delevingne (as pictured) as its December 1 star, the concept follows on from last year’s viral success.
Over the next 24 days, the likes of Abbey Clancy (also pictured), Daisy Lowe, Dree Hemingway, Edie Campbell, Eliza Cummings, Jessica Hart, Jessica Stam, Karlie Kloss, Liberty Ross, Lily Donaldson, Pixie Geldof, and Tallulah Harlech, will all make an appearance, with a new film every day until Christmas. Kelly Brook will feature again too, as will her boyfriend Thom Evans.
Katie Grand, editor-in-chief of Love, says: ”It’s been super fun working on the Love advent calendar again. We had such amazing figures last year with some girls getting up to a million hits for their festive frolicking. I mean, who doesn’t want to see Cara on roller skates?”
Behind the scenes are the same team as last year: photographers Daniel Jackson and Angelo Pennetta, and stylists Sally Lyndley and Victoria Young.