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	<title>fashion and mash</title>
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	<description>Where designer meets digital</description>
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		<title>Burberry campaign offers first glimpse of fashion presence at Cannes Lions</title>
		<link>http://fashionandmash.wordpress.com/2013/06/16/burberry-campaign-offers-first-glimpse-of-fashion-presence-at-cannes-lions/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/16/burberry-campaign-offers-first-glimpse-of-fashion-presence-at-cannes-lions/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 15:20:45 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Comment]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Christopher Bailey]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vivienne westwood]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[annie leibovitz]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4932</guid>
		<description><![CDATA[As you’ll have likely already seen, Burberry launched its new Kisses campaign in partnership with Google late last week, offering consumers the ability to capture their real kisses and share them with loved ones around the world via digital. That initiative was part of the British heritage brand’s Art, Copy &#38; Code tie up with [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4932&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Burberry and Google bring emotion to digital with virtual kissing campaign</title>
		<link>http://fashionandmash.wordpress.com/2013/06/13/burberry-and-google-bring-emotion-to-digital-with-virtual-kissing-campaign/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/13/burberry-and-google-bring-emotion-to-digital-with-virtual-kissing-campaign/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 00:01:53 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[google maps]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4919</guid>
		<description><![CDATA[The latest digital innovation from Burberry sees a reimagination of the classic love letter, as fans around the world are able to send and share virtual kisses with one another. Burberry Kisses, as it&#8217;s called, is a partnership with Google that combines personalised content and new technology in a bid to bring an element of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4919&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Literal window shopping with Kate Spade Saturday’s digital, touchscreen storefronts</title>
		<link>http://fashionandmash.wordpress.com/2013/06/12/literal-window-shopping-with-kate-spade-saturdays-digital-touchscreen-storefronts/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/12/literal-window-shopping-with-kate-spade-saturdays-digital-touchscreen-storefronts/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 08:05:02 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Kate Spade]]></category>
		<category><![CDATA[Kate Spade Saturday]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Paypal]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4902</guid>
		<description><![CDATA[Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand” from Kate Spade, which opened its first store in Tokyo in March, offers 30 products from its range through an interactive touchscreen experience that’s available 24-hours a day. New items [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4902&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Digital snippets: DKNY, Chanel, Mary Meeker, Karl Lagerfeld, Jaeger, Lululemon</title>
		<link>http://fashionandmash.wordpress.com/2013/06/10/digital-snippets-dkny-chanel-mary-meeker-karl-lagerfeld-jaeger-lululemon/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/10/digital-snippets-dkny-chanel-mary-meeker-karl-lagerfeld-jaeger-lululemon/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 03:36:40 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[digital snippets]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Asos]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DKNY]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[glamour]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google hangouts]]></category>
		<category><![CDATA[Jaeger]]></category>
		<category><![CDATA[Karl Lagerfeld]]></category>
		<category><![CDATA[Lululemon]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Mary Meeker]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[tmall]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[wearable]]></category>
		<category><![CDATA[wearable technology]]></category>
		<category><![CDATA[Zegna]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4895</guid>
		<description><![CDATA[A round-up of recent stories from around the web surrounding all things fashion and digital: DKNY campaign combines art with augmented reality (as pictured) [Mashable] Chanel is Pinterest&#8217;s most popular fashion brand [Telegraph Fashion] Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF] Karl Lagerfeld opens concept store complete with [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4895&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Dior returns to Versailles with second Secret Garden film</title>
		<link>http://fashionandmash.wordpress.com/2013/06/06/dior-returns-to-versailles-with-second-secret-garden-film/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/06/dior-returns-to-versailles-with-second-secret-garden-film/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 23:40:59 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[film]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Christian Dior]]></category>
		<category><![CDATA[Dior]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Raf SImons]]></category>
		<category><![CDATA[secret garden]]></category>
		<category><![CDATA[versailles]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4884</guid>
		<description><![CDATA[&#160; Dior has released its second Secret Garden of Versailles film, once again shot by Inez Van Lamsweerde and Vinoodh Matadin and already well on its way to viral success. Less than 24-hours since release, and the 60-second spot from creative director Raf Simons has over 3.5 million views on YouTube. That follows hot on [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4884&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fashionandmash.wordpress.com/2013/06/06/dior-returns-to-versailles-with-second-secret-garden-film/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Personalised fashion marketplace Lyst launches “integrated checkout”</title>
		<link>http://fashionandmash.wordpress.com/2013/06/04/personalised-fashion-marketplace-lyst-launches-integrated-checkout/</link>
		<comments>http://fashionandmash.wordpress.com/2013/06/04/personalised-fashion-marketplace-lyst-launches-integrated-checkout/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 23:32:36 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Lyst]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social commerce]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4879</guid>
		<description><![CDATA[Ever wanted to be able to buy a dress with the same sort of ease you can purchase an app? That’s the aim from social shopping site Lyst, now referred to as a “personalised fashion marketplace”, with the launch of its new integrated checkout feature from today. The three-year-old company is introducing an express shopping [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4879&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fashionandmash.wordpress.com/2013/06/04/personalised-fashion-marketplace-lyst-launches-integrated-checkout/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Social media for fashion: top 10 trends</title>
		<link>http://fashionandmash.wordpress.com/2013/05/29/social-media-for-fashion-top-10-trends/</link>
		<comments>http://fashionandmash.wordpress.com/2013/05/29/social-media-for-fashion-top-10-trends/#comments</comments>
		<pubDate>Wed, 29 May 2013 22:50:42 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[WGSN]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4875</guid>
		<description><![CDATA[Keen to learn more on social media as it pertains to the fashion industry? I&#8217;m presenting a webinar tomorrow (Thursday, May 30) via WGSN that explores how leading brands in our industry are integrating multiple social media platforms into a cohesive marketing strategy. Among the topics are: • How are brands using storytelling to create [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4875&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fashionandmash.wordpress.com/2013/05/29/social-media-for-fashion-top-10-trends/feed/</wfw:commentRss>
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		<title>Proenza Schouler on computer-aided research, design and art</title>
		<link>http://fashionandmash.wordpress.com/2013/05/28/proenza-schouler-on-computer-aided-research-design-and-art/</link>
		<comments>http://fashionandmash.wordpress.com/2013/05/28/proenza-schouler-on-computer-aided-research-design-and-art/#comments</comments>
		<pubDate>Tue, 28 May 2013 23:14:22 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[catwalks]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Proenza Schouler]]></category>
		<category><![CDATA[runway]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4862</guid>
		<description><![CDATA[It’s no secret that Proenza Schouler designers Jack McCollough and Lazaro Hernandez based their spring 2013 collection on the idea of scrolling through multiple Tumblr blogs – all manner of collaged prints and fabrics appearing at random from one look to the next. At Internet Week in New York last week, the duo spoke with [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4862&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Forget Twitter: Puma campaign wants you to communicate via dance</title>
		<link>http://fashionandmash.wordpress.com/2013/05/24/forget-twitter-puma-campaign-wants-you-to-communicate-via-dance/</link>
		<comments>http://fashionandmash.wordpress.com/2013/05/24/forget-twitter-puma-campaign-wants-you-to-communicate-via-dance/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:23:26 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[dance]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dre Skull]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fragrance]]></category>
		<category><![CDATA[freestyle]]></category>
		<category><![CDATA[grey london]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[movement]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[puma sync]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4857</guid>
		<description><![CDATA[This article first appeared on Mashable &#160; Among today&#8217;s modes of online communication, we’re well-versed in the use of text, images and video. But what about dance? In a campaign for its new Sync fragrances, Puma is proposing a new form of digital expression through movement rather than words. The sportswear brand has set up [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4857&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen</title>
		<link>http://fashionandmash.wordpress.com/2013/05/21/digital-snippets-tumblr-versace-club-monaco-chanel-abercrombie-mcqueen/</link>
		<comments>http://fashionandmash.wordpress.com/2013/05/21/digital-snippets-tumblr-versace-club-monaco-chanel-abercrombie-mcqueen/#comments</comments>
		<pubDate>Tue, 21 May 2013 22:18:22 +0000</pubDate>
		<dc:creator>fashionandmash</dc:creator>
				<category><![CDATA[digital snippets]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Abercrombie]]></category>
		<category><![CDATA[abercrombie and fitch]]></category>
		<category><![CDATA[Alexander McQueen]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[Club Monaco]]></category>
		<category><![CDATA[coco chanel]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Karl Lagerfeld]]></category>
		<category><![CDATA[keria knightley]]></category>
		<category><![CDATA[lookbook]]></category>
		<category><![CDATA[McQueen]]></category>
		<category><![CDATA[shoppable]]></category>
		<category><![CDATA[shoppable film]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tresemme]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[unilever]]></category>
		<category><![CDATA[Versace]]></category>
		<category><![CDATA[Versace Versus]]></category>
		<category><![CDATA[versus]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wearable]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://fashionandmash.wordpress.com/?p=4846</guid>
		<description><![CDATA[A round-up of recent stories from around the web surrounding all things fashion and digital: Is a Yahoo-owned Tumblr more attractive to brands? [AdAge] Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag] Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl] Keira Knightley stars as Coco Chanel for new [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fashionandmash.wordpress.com&#038;blog=20215991&#038;post=4846&#038;subd=fashionandmash&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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