Louis Vuitton has released a short video summarising its digital efforts during 2012.
In it is everything from its partnership with The Selby to 10 million fans on Facebook, highlights from its mobile initiatives, its campaign with Muhammad Ali as well as all-things polka dot with Yayoi Kusama. So too are there multiple backstage shots and product close-ups throughout, as well as Instagram pics and catwalk videos. It closes on frames from its L’Invitation au Voyage ad, shot over the Louvre in Paris.
Reads the write-up: “As an innovative and creative fashion brand at the forefront of digital, Louis Vuitton aims to produce qualitative and diversified content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.”
Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.
Thank you for reading and look out for a very exciting update from us early on in 2013!
Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops.
“A festive night at Burberry 121 Regent Street”, as it’s called, sees a silhouetted couple travel by umbrella to the doorstep of the new flagship store where a party awaits.
Accompanied by the soundtrack “Goodbye England (Covered In Snow)” by Laura Marling, it sees them dancing on the second floor while a fox and an owl, both central to Burberry’s autumn/winter 2012/13 collection, dart across the screen. Even the Burberry festive van pulls up, before the couple depart, catching a giftbag floating down on a balloon as they do that opens up to a coat for the woman to wear home.
Housed on holiday.burberry.com, the film ends with the closing of the greetings card, social icons to encourage fans to share and the festive message that it’s celebrating the season by donating to the Burberry Foundation, which helps young people realise their full potential through the power of their creativity.
In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:
Stood atop a grand piano, the Hollywood actress sings a rendition of Winter Wonderland in the spot; a track that Topshop hopes has a chance of reaching number one. Accordingly, it is available to download on iTunes as well as through Shazam and Spotify.
The film was directed by Michael Polish and was inspired by the famous piano scene from 1989′s The Fabulous Baker Boys with Michelle Pfeiffer.
It sees Bosworth wearing a custom-made Topshop dress, designed by her in partnership with the retailer’s team. Both that and her shoes will be available to order on Topshop.com to tie in with its new store opening in LA in February 2013. The make-up worn in the film however is available to order immediately.
“This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it,” said Bosworth.
She has also sent personalised digital messages introducing the film to numerous Topshop customers.
