Below is a preview of H&M’s David Beckham Bodywear ad, due to air during the second quarter of Super Bowl XLVI on Sunday.
The retailer is also set to unveil a hand-painted version of Beckham in his underwear on a billboard on Eighth Avenue and 34th Street in New York, this week. The process will be documented as a time-lapse video on YouTube.
From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season…
Bergdorf Goodman’s Unleashed – a tale of true doggy heaven, and perhaps the cutest take on Christmas ever:
Kate Spade’s Give Colorfully – a fun spot based on gift wrapping all shapes and size:
Tommy Hilfiger’s House Par-tay – festive fun at home with The Hilfigers, which despite being on repeat play in the back of every New York taxi cab for the past month, is still enjoyable to watch:
Harvey Nichols’ Turn a Walk of Shame into a Stride of Pride – an amusing twist on Britain’s booze culture:
Tiffany & Co’s Some Holidays Are Unforgettable – a celebration of true love featuring Nat King Cole’s The Very Thought of You:
And finally, I couldn’t help but add in Apple’s festive spot for the iPhone 4S, featuring Santa and his new pal Siri:
Be sure to also check out the ones from John Lewis, Loewe, Harrods and Macy’s.
Merry Christmas all!
Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign.
Directed by Inez & Vinnodh, it goes by the title of “The Power of a Woman”, and takes its inspiration from the brand’s 1992 campaign featuring model Rosemary McGrotha being sworn into office.
“It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel,” wrote DKNY PR Girl on her blog. “For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.”
Isabeli Fontana stars.
Puma has released a follow-up spot to its After Hours Athlete called “Pump Up”, as part of its continuing Puma Social campaign.
Created by Droga5, the ad features the popular “Everywhere we go” chant, enhanced with a nightlife twist.
Check it out below:
US designer brand St. John has released a video featuring its new brand ambassador, Kate Winslet.
The behind-the-scenes spot shows Academy Award-winning Winslet being shot by Craig McDean for the autumn/winter 2011/12 campaign, while talking about what it means to be the new face of the line.
In it she discusses everything from the location and the collection to who inspires her.
Of the clothes she says: “They make you look extremely chic without trying too hard… and they aren’t clothes that only a model can wear. It means a lot to me to put across that message of strength and power and feminity in a real shape.”
Winslet follows in the footsteps of Angelina Jolie who previously starred for St. John. Her print campaign will launch in September magazines.
Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren:
Roberto Cavalli has released a behind-the-scenes video of its autumn/winter 2011/12 campaign starring Natasha Poly, Karen Elson and Mariacarla Boscono.
Shot by Mert Alas and Marcus Piggot in Black Park near London, the campaign was inspired by nature and encompasses a somewhat mystical feel.
“I think it’s very haunting and bewitching. There’s a definite mystery and fantasy about the campaign,” says Elson in the film. “The mood of it is very poetic, in a spooky sense. It’s beautiful.”
Creative director, Eva Cavalli also features.
The soundtrack to the video also features the models’ voices, and was mixed exclusively by DJ Nick Corline.
The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker.
The spot follows in the footsteps of the brand’s spring campaign, which used a variety of CGI techniques to make the stills come alive.
Starring models Tatiana Cotliar and Julia Saner alongside oversized owls, birds and foxes in an English manor house, this latest film is said to take inspiration from Walker’ distinctive style, which “plays with proportion to blur the edges of reality”.
Blue screen technology and a 3D tracking process sees components overlaid, turning the autumn/winter shoot into a clever moving image that fulfills its aim of “taking the viewer on a magical journey into [a] darkly beautiful new season”.
Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme, worked on the creative direction once again, alongside director Luke Losey and cinematographer Serge Teulon. The visual effects were done by film company Framestore.
The film is set to the soundtrack of Animal by Miike Snow.
It can be seen on Mulberry.com, where other videos including of the show and its after party are also hosted.
adidas SLVR has launched a ‘mood film’ to accompany its autumn/winter 2011/12 ad campaign.
Shot by Willy Vanderperre and styled by Jay Massacret, it stars models Anouck Lepère and Alexander Beck.
The campaign will make its debut in August in international print and online fashion media. It is based on the collection inspiration of space travel, and explores the idea of a futuristic vision combining both technology and luxury.
Louis Vuitton recently released a video featuring artistic director Marc Jacobs explaining the concept behind its autumn/winter 2011/12 ad campaign featuring models Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot, Fei Fei Sun, and of course, those dogs.
“Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women,” he says.
“It’s a very classic scenario, and of course it suggests travel and is definitely luxurious, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”
Each of the nine stills that resulted for the season are shown in detail. “Wherever she’s going, she’s dressed in style this season by Louis Vuitton,” Jacobs concludes.
