Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

• Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]

• Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]

• Gucci ups mobile conversion 70% via optimised site [Luxury Daily]

• Nars tests Pinterest’s selling potential [Mashable]

• Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]

• This is personal: J Crew debuts an in-store styling app [Refinery29]

• How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]

• Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]

• The business of blogging: Garance Doré [BoF]

• Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]

• Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]

• Farfetch fashion hub: meet the curator of curators [Wired]

• Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]

• How your tweets during fashion shows are driving sales [Fashionista]

• Fashion buys into social tools [NY Times]

• Online upstarts explore a new model for fashion media [BoF]

• Why retailers are pinning hopes on Pinterest [Reuters]

• 10 great uses of Vine during fashion week [The Cut]

• And just on the off-chance that you didn’t see it already, here is Google’s How it Feels Through Glass video

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]

• Kate Spade’s digital play [WWD]

• British fashion gets a web dynamo: Natalie Massenet [NY Times]

• Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]

• T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]

• Rachel Roy opts for digital runway show [WWD]

• Whistles launches new website [Whistles]

• Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]

• How Pose became the ‘Instagram of fashion’ [Mashable]

• Here’s Net-a-Porter’s new magazine The Edit [Fashionista]

• Pinterest’s retail problem [AdWeek]

• Ebay in agency talks over fashion project [Campaign]

• Seven apps perfect for fashion week (or any week) [Refinery29]

• Branded mini-movies as China marketing tool: boom or bust? [JingDaily]

Digital snippets: Alexander Wang, Sephora, Moschino, YSL, eBay, Goertz, FIT

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Azealia Banks fronts new T by Alexander Wang campaign (as above) [JustJared]

• Sephora expands digital palette with Pantone color-matching technology [BrandChannel]

• Coming soon: Moschino’s Gennarino bear iPhone cover [DisneyRollerGirl]

• Facebook commenters horrified by the new Saint Laurent Paris logo [CutBlog]

• eBay partners with British Fashion Council to support emerging design talent [Marketing]

• German footwear e-tailer Goertz launches AR-enabled shoe fitting installation [DigitalBuzzBlog]

• FIT museum expands virtual collection [Fashion Notes]

• Debating fashion week’s role in the digital age [Style.com]

• Op-Ed: What’s fit for print in the digital age? [BoF]

• How the web made us a nation of designer fashion bargain hunters [The Independent]

Digital snippets: Alexander Wang, Nike+, Nordstrom, Elle UK, Woolmark

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Alexander Wang releases autumn/winter 2012 Confessional Series video featuring Shalom Harlow (as above) [Alexander Wang]

• Nike+ Kinect Training launch will mean virtual personal trainers in your living room [Mashable]

• Nordstrom teams up with GQ for e-commerce push [WWD]

• Watch Elle UK’s behind the cover video of David Beckham [Elle UK]

• Woolmark Co sets social media campaign [WWD]

• This start-up pulls in top pins on Pinterest and crossreferences against 250+ e-commerce sites [Business Insider]

• Some 15% of luxury goods sales are directly generated by digital media [FT]

• Square doubles its retail presence, now in 20,000 outlets [TechCrunch]

• Can social breathe life back into the high street [Guardian]

Alexander Wang showcases SS12 campaign video with New York installation

Alexander Wang’s spring/summer 2012 campaign video is being shown as an installation under the High Line in the Chelsea Gallery District in New York.

Starring model Liya Kebede, and directed by James Lima, it’s inspired by arcade video games and racing cars. The installation itself sees the video projected on the windows of fabricated crashed cars (as the above picture shows) using Spyeglass rear-projection film.

It was produced by Matthew Shattuck of Dissident Industries Inc. and  creative director Christopher Simmonds.

A short, teaser version of the video can be seen here:

Campaign films from Prada, Victoria, Victoria Beckham and T by Alexander Wang

There have been some great spring/summer 2012 video releases this week.

First up is Prada’s Steven Meisel campaign featuring Natasha Poly, Ymre Stiekema and Katryn Kruger. Based on a 1950s Americana-theme, it’s set in a gas station complete with retro cars, killer heels and oversized sunglasses. Thelma & Louise eat your heart out.

Prada calls it a “post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide”. The musical mash-up comes courtesy of Tobacco, Sleigh Bells, Duck and Cover, Tom Recchion, and Ariel Pink…

 

Victoria Beckham meanwhile has introduced her new diffusion line, Victoria, Victoria Beckham, with a quirky film by Quentin Jones.

The stop-motion spot sees a model darting between cute illustrations, paper cutouts and the odd nod to the feline friends featured in the collection…

 

And last but not least is that from T by Alexander Wang. It features South African hip-hop group Die Antwoord, and doubles up as a promo clip for the duo’s “Fatty Boom Boom” single from their new album, Ten$ion.

“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” said Wang…

Digital snippets: Christmas 2011 special

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:

• Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]

• Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]

• Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]

• Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]

• Burberry sends festive cheer with interactive music videos [Burberry]

• Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]

• Macy’s extends annual Believe campaign with augmented reality app [Macy's]

• John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]

• JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]

• Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]

• Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]

• Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]

• Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]

Related posts:

Video: Merry Lanvin Christmas!

Love magazine unveils ‘saucy’ online advent calendar

Barney’s Gaga Workshop incorporates interactive Twitter windows

Making of: John Lewis 2011 Christmas ad

A pick of the best AW11/12 campaign films

Amid the fasion week madness, here’s a little respite with a highlight of 10 of the best autumn/winter 2011/12 campaign films:

1. Lanvin’s madcap dancers

2. Mulberry’s CGI woodland feast

3. Hermès by Nick Knight

4. Vanessa Bruno’s haunting yet beautiful portrayal of Kate Bosworth

5. Dior Homme’s The Wanderer, an eerie depiction of an isolated surburbia

6. Alexander Wang’s dark tale in an abandoned Brooklyn grain factory

7. Miu Miu’s Muta, the second film in its Women’s Tales series

8. Donna Karan’s The Power of a Woman

9. Emanuel Ungaro’s Cinq à Sept by Ruth Hogben

10. Mugler’s Gaga / Zombie boy collaboration

Digital snippets: Alexander Wang, Balenciaga, J Brand, Lacoste, Tiffany & Co

Alexander Wang's autumn/winter 2011/12 campaign

Some more great stories from around the web surrounding all things fashion and digital this week:

• Alexander Wang projects new campaign video on New York buildings [Cut Blog]

• And the Wang video [Racked]

• Balenciaga launches official Twitter account [Twitter]

• J Brand gets social with new website [WWD]

• Lacoste ups digital presence with series of Facebook and celebrity initiatives [Brandchannel]

• Tiffany launches What Makes Love True iPhone application [Luxury Daily]

• Lucky magazine partners with ThisNext to personalise social shopping [Forbes]