Topshop has released a very cute stop-motion video short to promote its spring/summer 2013 nail colours.
Created by brother and sister filmmaking duo Sadie and Joe Williams, it brings to life a series of nail varnish pots, painted nails and even emery boards.
“Dancing nails in sizzling new season colours as well as statement glittery shades will transport you somewhere tropical!” reads the write-up. Watch it below…
Dior is set to launch a seven-part web documentary starring the face of its Lady Dior handbag line, Marion Cotillard.
Announced via the teaser spot shown above, the series will see the French actress giving sneak glimpses into life at the famed fashion house. A new episode will be unveiled every two weeks.
The teaser opens with an an animated feature of two silhouetted characters unzipping a black evening dress. Another jumps for joy before the film cuts to real-life footage of New York traffic, iPhone sketches, camera snapping and measurements in an atelier.
At one point Cotillard is seen posing in the same look as that of her campaign set in the Oscar Niemeyer-designed Communist Party HQ in Paris from earlier this year (as shown below), suggesting the series will feature much behind-the-scenes footage from her other work with the brand.
Later, she appears having her “last fitting” for “look B”. The spot ends with a knock at the door…
AnOther magazine is celebrating the launch of its new site design with an animated short by Polly Dedman.
Referred to as the brand’s “Spring Clean”, the video showcases highlights from the publication over the past year, including its Rachel Weisz, Alexander McQueen, Rick Owens and Victoria Beckham exclusives and its favourite fashion week moments.
The relaunched site brings renewed focus to the magazine’s established AnOther Loves section, a stream featuring luxury products handpicked by contributors worldwide on the basis of inspiration they want to share.
Under the “Current” section meanwhile, it pools content as varied as conversations with leading cultural figures to a meet-the-pets of creatives including Tom Ford and Frida Kahlo column, and a pronounciation guide.
Click here for the lowdown on all things digital planned for the Burberry show at London Fashion Week today: Mashable