Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Prada debuts iPad app, Il Palazzo [WWD]
- Instagram introduces web profiles (see picture of Burberry page above) [Mashable]
- ASOS shoppable videos drive holiday sales and brand engagement [BrandChannel]
- Op-ed: The problem with most fashion-tech startups [BoF]
- Shopping site The Fancy sells a $26 million round [AllThingsD]
- Fashion brands sell their image with online video content [eMarketer]
Condé Nast Britain has launched its first standalone iPad app with the annual GQ Watch supplement this month.
The “essential guide to the world of watches” comes in an interactive digital format complete with special animated cover, enhanced editorial content and media rich ads. It was designed in-house at GQ and is also the first high definition app for the company.
Meanwhile, the main November issue of GQ is a dedicated James Bond special. It marks the 50th anniversary of the franchise and this month’s release of Skyfall.
Asos has launched an interactive weekly magazine designed especially for the iPhone and iPod Touch.
Fashion Up, as it’s called, is a free app released every Monday featuring information on the latest fashion trends, inspiration from celebrity and street star styles, and how-to guides for nail art, make-up and hair. Created by the in-house team behind the e-tailer’s print magazine, it also incorporates click-to-shop technology.
“Available globally, Fashion Up is intuitive, easily digested and image based, meaning you can consume the weekly edition on the move,” said Duncan Edwards, editorial director of Asos Magazine.
The first issue, released yesterday, includes a beauty editorial from WAH Nails, and an exclusive acoustic performance from indie band Two Door Cinema Club.
An Android version will release later in the year. See more in the video below:
An interesting table here detailing some of the top brand users on Instagram. Note the presence of luxury companies including Burberry, Gucci, Tiffany & Co and Hermès.
Burberry scoops the prize for highest number of photos from this list, but it’s perhaps more interesting to note the level of engagement being achieved from Nike in terms of both likes and comments.
The photo-sharing and photo-filter app has grown from 15m users in early 2012 to 80m in July. That’s an increase of more than 400% in just seven months. Brands have taken note – according to Simply Measured, who released the table above, 40% of the brands listed in Interbrand’s Top 100 now have their own Instagram accounts (this compares with 90% for Facebook and Twitter, but Instagram is of course, only two years old).