Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]

• Kate Spade’s digital play [WWD]

• British fashion gets a web dynamo: Natalie Massenet [NY Times]

• Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]

• T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]

• Rachel Roy opts for digital runway show [WWD]

• Whistles launches new website [Whistles]

• Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]

• How Pose became the ‘Instagram of fashion’ [Mashable]

• Here’s Net-a-Porter’s new magazine The Edit [Fashionista]

• Pinterest’s retail problem [AdWeek]

• Ebay in agency talks over fashion project [Campaign]

• Seven apps perfect for fashion week (or any week) [Refinery29]

• Branded mini-movies as China marketing tool: boom or bust? [JingDaily]

Digital snippets: Louis Vuitton, Target, John Lewis, M&S, Chinese shoppers

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton releases Retracing the Trunk video (as above) [Dazed Digital]

• Target hosts interactive runway show powered by Twitter [BrandChannel]

• Q&A: John Lewis on the ingredients of a successful multichannel retail strategy [Econsultancy]

• Rosie Huntington-Whiteley’s M&S lingerie advert complaints dismissed [Vogue.co.uk]

• Chinese shoppers have gone mobile. So should brands [JingDaily]

• Fashion 2.0: Online vintage heats up [BoF]

• Three major hurdles brands face launching e-commerce in China [Fashion’s Collective]

• 50 must-have fashion apps to download now [StyleCaster]

• The most influential personal style bloggers right now [Fashionista]

Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]

• Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]

• Michael Kors lauded for digital desire: report [LuxuryDaily]

• Why Chanel won’t be available online any time soon [Telegraph Fashion]

• Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]

• Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]

• Chopard launches e-commerce in the US [CPP-Luxury]

• Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]

• Business of Fashion reaches 500,000 followers on Twitter [BoF]

• Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]

• Consumers turn to social media for customer service [WWD]

The Cut and Vice win best fashion apps; Vogue launches Daily News app

The Cut on the Runway and Vice – Dos and Don’ts have been named the best fashion apps currently available by The Sunday Times.

The newspaper’s Apps List 2012, the first section of which was published on January 22, features 250 of the best apps (the second 250 will follow on January 29), according to a team of experienced reviewers aided by several experts in specialist fields.

New York Magazine’s The Cut and Vice lead in the fashion space, alongside other entries across culture, entertainment, sport, food, travel, health and science.

Meanwhile, British Vogue has today announced the launch of its Daily News app, in association with Vertu. Available on the iPhone and Blackberry and soon on Android and Windows 7, it offers news updates throughout the day, backstage access, insider interviews, and party pictures.

“The Daily News on Vogue.com has become one of the strongest elements of the site over the last 15 years, bringing the latest updates and the most inspirational, stylish stories into the limelight throughout the day every day,” says Vogue.com editor, Dolly Jones.

“Whether you’re interested in the latest on the YSL vs. Louboutin court battle; the best new fashion labels; strongest trends; or just want to know which supermodel is wearing what and where every day, we offer the latest and most trusted fashion news resource. The fact that our readers can now read it on their phones will be a fantastic advantage.”

Digital snippets: Christmas 2011 special

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:

• Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]

• Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]

• Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]

• Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]

• Burberry sends festive cheer with interactive music videos [Burberry]

• Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]

• Macy’s extends annual Believe campaign with augmented reality app [Macy's]

• John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]

• JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]

• Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]

• Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]

• Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]

• Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]

Related posts:

Video: Merry Lanvin Christmas!

Love magazine unveils ‘saucy’ online advent calendar

Barney’s Gaga Workshop incorporates interactive Twitter windows

Making of: John Lewis 2011 Christmas ad

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How social media helped Kate Spade become a global brand [Mashable]

• How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]

• Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]

• Madewell launches fun fashion choose-your-adventure video [T magazine]

• Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]

• Gucci most searched fashion brand on Bing [The New Age]

• John Lewis launches 24-hour virtual shop [PSFK]

• GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]

• Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

• Saks ups online content [WWD]

• Topman to launch online magazine [GQ]

• Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]

• Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]

• JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]

• House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]

• Figleaves links London Underground ads with mobile app [Media Week]

• Old Navy doles out deals to Shopkick app users [Venture Beat]

• Flash sales site Vente-Privée launches in US [Market Watch]

• New York Times launches iPad app for fashion and style content [WWD]

• How leading fashion brands are embracing online video [Mashable]

Macy’s Thanksgiving Day Parade app

Macy’s has released an official mobile app for the 85th year of its Thanksgiving Day Parade tomorrow.

Launched by MyCityWay and available on both iOS and Android, it features a route map, participant tracker, guide to the city, wifi hotspot finder and weather forecasts.

It also provides information on tonight’s balloon inflation event, not to mention tips on transportation, restrooms and more.

Find out more about it, here.

 

Digital snippets: Steve Jobs, Lagerfeld, Saks, Macy’s, Anya Hindmarch, Club Monaco

It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:

• Steve Jobs: fashion inspiration [FT.com]

• Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]

• Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]

• Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]

• Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]

• Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]

• Club Monaco Facebook app creates kick ass fan experience [FashionablyMarketing.me]

• British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]

• Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]

• Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]

• Start-up Pose raises $3m; launches on Andriod, gives users widgets [FashionablyMarketing.me]

• How trade shows are adapting to the digital age [The Business of Fashion]