In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:
1. Topshop: Winter Wonderland
2. Barneys: Electric Holiday
3. adidas: The Cautionary Tale of Ebenezer Snoop
4. Warehouse: Christmas SOS
5. Selfridges: Not Your Usual Christmas
6. Cartier: Winter Tale
7. Debenhams: Christmas Made Fabulous
8. Macy’s: Another Miracle on 34th Street
9. Gap: Love Comes in Every Shade
10. John Lewis: The Journey
I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.
In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:
- Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]
- Barneys launches shoppable video for spring CO-OP campaign [The Window]
- Neiman Marcus tests new customer service app [WWD]
- Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]
- Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]
- Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]
One of the Madison Avenue windows of Barney’s is hosting an interactive installation featuring a live Twitter stream as part of the store’s Lady Gaga Holiday Workshop.
“Constellation Gaga”, as it’s called, was conceived by integrated creative studio The Science Project. It enables shoppers to tweet their Holiday wishes.
The results appear projected on a Prysm crystal laser display panel, alongside a new Lady Gaga video, directed by Tim Richardson, posted by The Mill, with creative direction by Nicola Formichetti.
“We were asked to integrate a social component to spread the excitement of Gaga’s Workshop by adding a social-interactive element to the window,” said Jeremy Bergstein, The Science Project’s chief of strategy. “Each passerby can add their own personal message and wishes to an ever-growing, global social media stream.”
UPDATE (November 28): see the film, below…
The guys over at Story Worldwide have put together the most incredible exhibition dedicated to the history of the internet.
Digital Archaeology, as it’s called, is central to Internet Week New York this week, which I’m in town for especially. Dating from 1991, it brings together some of the most significant sites from each year since, displaying them on the original computers they were created on.
From Tim Berners-Lee’s “The Project” to games such as Noodle Box and a film portal for Requiem for a Dream.
There were a nice couple of fashion examples thrown in as well including Barneys.com from 2000. Using Flash 4.0, it featured full-bleed images, parallax movement and floating palettes.
Agent Provocateur’s site from 2007 meanwhile starred actress Maggie Gyllenhaal. A content-rich experience, it was based on the trashy novel and created in Flash 8. It was also one of a number of sites Story Worldwide worked on for the brand between 2004 and 2007, which were referred to by Vogue as the “sexiest sites on the web”.
Check out some of the Instagr.am pictures I took below:
Digital Archaeology from 1991 - 2011
Apple Macs at Digital Archaeology
Barneys.com at Digital Archaeology
Agent Provocateur at Digital Archaeology