It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:
- Steve Jobs: fashion inspiration [FT.com]
- Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]
- Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]
- Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]
- Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]
- Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]
- British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]
- Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]
- Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]
In a recent interview with Dazed & Confused magazine, Gareth Pugh talked about fashion film as an add-on to a collection rather than a substitute. I love his thoughts around how it can capture concept and box up emotion beyond the existence of the line itself:
I think to have both is what I want to do next [published before his weekend showing in Paris] – so you’re communicating with an audience through a live show, and you have a film that is more about the world in which those clothes exist, which can be seen anywhere online. Show images exist online forever, but the idea that went behind that show is lost, and at the end of the day it’s bar-coded, it’s shipped out and it’s available to everybody. With the film, an emotion can live on forever.
His spring/summer 2012 film, created with Ruth Hogben and starring Crystal Renn, was shown in Paris this weekend, fused with the live catwalk show. Watch it here:
In the same interview, he also touched upon information-overload in the digital age:
I already feel quite separated from the generation below us because of things like Facebook, Twitter and blogging, which we didn’t have as teens. I don’t really get it. I think it’s too much, it’s an overload, and I don’t like that aspect of it. It means the way we live now is so much faster than it used to be. Before, with monthly magazines, a magazine would define what that month was. That’s the great thing about magazines – they are little bookmarks in time, whereas now, there’s no time to bookmark anything because it’s all happening in real time. But now you have so much choice, so much information – there’s so much to absorb. You just have to look at someone like Lady Gaga or Justin Bieber – it’s just a phenomenon of the world in which we live, and it would have never happened before, but it’s amazing that things like that can happen at all. It’s like that stupid video on YouTube with that little kid biting that other kid’s finger – funnily enough, I was watching that video the other day, it has over 350 million hits. It bothers me that that can happen, but that’s just the way it is.
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Neiman Marcus to give away handbags in Foursquare hunt [Mashable]
- Haul videos: marketing to teens through teens [FT]
- Retailers focus on tablets [WSJ]
- How street style changed the frontier of fashion photography [The Cut]
- Fashion bloggers and their agents [NYTimes]
Thanks to WGSN’s homebuildlife (HBL) for flagging up this new site from Benetton in its ‘blog of the week’ feature today.
United Blogs of Benetton, which launched in June, plays host to content fed in from established bloggers from nine countries around the world. Between them they cover such subjects as fashion, technology, culture, and youth.
HBL says it loves: “the breadth of coverage combined with the informal, chatty tone of voice. At its best, the blog feels like a catch-up with an informed, international group of friends.” Lovely.
There’s been a wealth of great stories surrounding all things fashion and digital over the past couple of weeks I’ve been away, so here’s somewhat of an edited list:
- Eva Mendes sings for Angel by Mugler (as above), behind-the-scenes footage released [KARLISMYUNKLE]
- Nicola Formichetti unveils racy new Mugler menswear video, Brothers of Arcadia [Stylecaster]
- Lady Gaga and MAC Cosmetics team up on social project that will see dress created out of biggest fans’ faces [Mashable]
- Chanel pushes new eyewear collection via Claudia Schiffer-fronted digital campaign [Luxury Daily]
- Select Models launches model scouting app [Vogue.co.uk]
- Signature9 launches list of most influential style and beauty blogs [Signature9]
- Start-up Wheretoget.it uses crowdsourcing to help shoppers find the perfect outfit [Mashable]
Anything I’ve missed, please send my way!
DKNY is the latest in a line of fashion brands to join blogging platform Tumblr.
From the voice of the award-winning @DKNY PR Girl Twitter feed, the blog is said to be about “what’s current and her stream of consciousness”.
As the strapline reads, it’s for “when 140 characters aren’t enough”.
“I’m your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York and DKNY and my life as a PR Girl living in NYC,” explains the bio. “Go ahead, take a chance and RSS me (that means kiss me in Digital),” she adds in her first post.
Included is a quirky to do list, which links in a personalised manner to each of the DKNY branded assets, including the Facebook page and e-commerce websites. There is also an embedded Twitter widget, and link to download the Donna Karan and DKNY apps.
Read more about fashion brands flocking to Tumblr, here.
And keep an eye out for more about Tumblr’s relationship with the fashion industry over the next couple of weeks when I find time to post about my interview with the site’s fashion director Rich Tong.
Juicy Couture is the latest in a long line of fashion brands taken to using blogging site Tumblr.
Aiming to connect to its fans more than ever before, the launch will see behind-the-scenes access to the company, as well as insights into the inspirations and favourite things of the brand.
“We are thrilled to announce that Juicy Couture has joined the Tumblr world. Our blog is your VIP, All Access ticket to the Juicy Couture show. It will feature snippets of inspiration, behind the scenes glimpses of photo shoots and daily intel of an insider’s life at Juicy,” the brand’s president and chief creative office LeAnn Nealz told WWD.
The brand has also signed a number of “Guest Couturists”, otherwise known as contributing bloggers, including Karla’s Closet, The Clothes Whisperer, My Style Pill and The Man Repeller. They will create original content such as styling posts, or responses to the company’s “21 Juicy Questions” series.
The all-new Rag & Bone blog
Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.
Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.
Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.
“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.
Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.
Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.