Digital snippets: Nike, Bloomingdale’s, Michael Kors, Marc Jacobs, Armani, Sephora

A round-up of stories from around the web surrounding all things fashion and digital over the past week:

• Holographic ad gives live demo of Nike shoes on the street [PSFK]

• Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

• Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

• Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

• Armani touts brand personality in latest Frames of Life eyewear campaign [Luxury Daily]

• How Sephora differentiates in digital [Digiday]

• The Business of Fashion is nominated for a Webby Award [BoF]

• This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

• Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]

• Menswear e-tailer FreshCotton creates drug cookbook to promote Stüssy’s spring line [Campaign]

• Fashion e-commerce flowers in the Middle East [BoF]

• Japanese luxury market evolves to keep up with digital generation [Japan Daily Press]

Bloomingdale’s pushes wearable technology with Microsoft Printing Dress for #FNO

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s.

A research project exploring the intersection of fashion and technology, it showcases real-time tweets by integrating computer components and a projector under the surface of its skirt.

Consumers were encouraged to tag their Twitter posts with #MSBloomingdales to then see them appear on the dress.

The award-winning protoype (first presented at the Design Exhibition at the International Symposium of Wearable Computers in San Francisco in 2011) is otherwise made almost entirely out of black and white rice paper.

Although at this stage it’s essentially an art installation, the dress could also theoretically see wearers typing messages on the keyboard incorporated in its bodice to then project for everyone to see.

Bloomingdale’s was also playing host to the Swivel virtual dressing room from FaceCake in its window displays, which makes use of Microsoft Kinect to allow consumers to try-on items by interacting from the other side of the glass. See more in the video below, and read what else Microsoft is up to during New York Fashion Week, here.

Digital Snippets: Target, Bloomingdale’s, Nike, Dolce & Gabbana, Barneys, Yoox

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Supermodel Coco Rocha guest edits Target’s Tumblr, stars in ‘Making of a Cover Shot’ video (as above) [Huffington Post]

• Bloomingdale’s launches Big Brown Bag app [WWD]

• Nike marketing boss attacks ‘institutionally analogue’ businesses [Marketing Magazine]

• Dolce & Gabbana launches official YouTube channel, integrates e-commerce [FashionablyMarketing.Me]

• Barneys.com gets a new look [WWD]

• Yoox in talks to set up PPR e-commerce venture, run online sales of all Paris-based brands including Gucci [Bloomberg]

• London fashion: meet 5 startups re-shaping the industry [TNW]

• Pre-ordering designer clothes: how to shop ahead of curve [The Independent]

• Commerce that’s curated just for you [BoF]

• Clothes Horse is blazing the trail for the future of clothing that fits [TNW]

Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Alexander McQueen backstage film AW12 (as above) [DisneyRollerGirl]

• Vogue.com, SHOWstudio win Webby Awards [WWD]

• M&S raids its archives to create interactive lingerie timeline [Pressitt]

• Nike projection mapping sees building twist [Digital Buzz]

• Guess Inc’s social strategy [WWD]

• Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]

• Japanese virtual stores designed to give realistic in-store experience [PSFK]

• Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]

• Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]

Digital snippets: Oscar de la Renta, Victoria Beckham, Kate Spade, Bloomingdale’s, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta live pins bridal show (as pictured) [The Cut]

• Victoria Beckham’s social whirl [WWD]

• How Kate Spade New York uses social media to sell handbags [Business Insider]

• Bloomingdale’s virtual reality windows let shoppers try on shades [NY Daily News]

• Nike creates new Twitter RSVP system to facilitate shoe releases [Stupid Dope]

• New Balance Boston’s digital community board gives real-time running updates [PSFK]

• LVMH on managing its brands on Facebook [WSJ]

• US Elle tries Facebook commerce, launches shoppable trend guide [Mashable]

• Fancy hits 500,000 users, 1,000 merchants [Gigaom]

Kaboodle to crowdsource runway show

Social shopping platform Kaboodle is teaming up with Bloomingdale’s to celebrate its fifth anniversary and relaunched site as part of Internet Week New York tonight.

The Fab at Five Fête and Fashion Show will fuse fashion and technology with a crowdsourced catwalk event that sees looks inspired by moodboards from Kaboodle’s community members.

Participating models are from across the NY fashion and tech scenes too, including the likes of Grace Gold of AOL StyleList, Meghan Peters and Brian Hernandez from Mashable, and Valerie Nome of OK! Magazine.

UPDATE, June 8: the redesigned site aims to focus on greater social integration.  As well as being more user-friendly, it has added new features such as a ‘Style Friend Finder’, which suggests other like-minded people a user should follow based on what they click on.

Its new ‘Trend-o-Meter’ meanwhile, highlights what’s popular on the site in real time, ranking products, brands and people based on activity happening across the service.