2012: a designer meets digital year in review

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

• C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection

• DVF introduces Google Glass to NYFW catwalk

• Topshop #LFW show to offer customisable, instantly shoppable looks online

• Physical Pinterest board pops up at Westfield UTC mall

• ThingLink’s interactive Twitter images could be a natural fit for fashion brands

• Levi’s launches first brand magazine on Flipboard

• Asos partners with Aurasma on scan to shop app

• Chloé launches digital archive for 60-year celebration

• Harrods launches Pinterest contest for Queen’s Diamond Jubilee windows

• Shoppable films: fad or future?

C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection

This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special collection in order to push the most popular pieces.

The “Fashion Likes” campaign is then integrated into the retailer’s flagship store in the Iguatemi mall in São Paulo, with hangers that show a real-time counter. The gist of the description on the C&A Facebook page is that by ‘liking’ an item, consumers are helping those who are in doubt over what to buy.

Take a look at the video below:

 

You might also be interested in this piece: Brazil’s new luxury focus