Burberry holiday film gives Regent Street store an animated festive spin

 

Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops.

“A festive night at Burberry 121 Regent Street”, as it’s called, sees a silhouetted couple travel by umbrella to the doorstep of the new flagship store where a party awaits.

Accompanied by the soundtrack “Goodbye England (Covered In Snow)” by Laura Marling, it sees them dancing on the second floor while a fox and an owl, both central to Burberry’s autumn/winter 2012/13 collection, dart across the screen. Even the Burberry festive van pulls up, before the couple depart, catching a giftbag floating down on a balloon as they do that opens up to a coat for the woman to wear home.

Housed on holiday.burberry.com, the film ends with the closing of the greetings card, social icons to encourage fans to share and the festive message that it’s celebrating the season by donating to the Burberry Foundation, which helps young people realise their full potential through the power of their creativity.

Ralph Lauren advertises for charity on Tumblr Radar

Nice use of the Tumblr Radar by Ralph Lauren today. The US designer has teamed up with the blogging platform to post a bold pink GIF that invites users to “join the fight against cancer”.

It appears in the right-hand box on users’ dashboards that usually highlights popular images from across the network, but was opened up to advertisers in May.

For every note (like or reblog) on that post throughout the month of October, Ralph Lauren Corporation will donate $1 to the Pink Pony Fund, part of the Polo Ralph Lauren Foundation.

At time of publication, there were 12,682 notes – Ralph Lauren will donate up to a total of $25,000.

To add some context, the average Tumblr post gets nine notes; the three prior posts from Ralph Lauren have received 27, 112 and 37.

Packages for Radar advertising reportedly start at $25,000 (though it is presumed this wasn’t a paid-for deal by Ralph Lauren) and significantly boost a brand’s following. GIFs have proved the most successful image types.

To learn more about the Pink Pony Fund visit RalphLauren.com/PinkPony.