Louboutin releases first app

Christian Louboutin has launched its first app, comprised of everything from seasonal collections to sketches from the designer and news about the brand.

“Red Sole Fans Rejoice – the definitive guide for Louboutin lovers worldwide has arrived,” reads the write-up. Available for the iPhone and iPod Touch, it is designed to provide fans with access to everything they would want to know about the world of Louboutin.

Included is an area showcasing the latest collections, which allows users to discover each shoe and bag in detail and share it with friends; and an in-app wish list, which acts as a “digital corkboard” enabling fans to collect their favourite products.

There’s also a section called 20 Ans, which houses the full set of sketches from Louboutin’s 20th Anniversary Capsule Collection, alongside images of the finished shoes.

Under “Videos” meanwhile, friends of the brand are interviewed and seen mixing and matching their favourite products together. Two final areas include one for news and events from the brand, and another for store locations worldwide.

It is available from the app store now.

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

• Macy’s CEO sees stores borrowing ideas from online [Reuters]

• Digital tools boost in-store service [WWD]

• Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]

• Gilt Groupe founders discuss the future of commerce [AdWeek]

• Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]

• Sephora’s smart social and digital makeover [Forbes]

• Reebok partners with PeerIndex for social giveaway [Marketing Magazine]

• Christian Louboutin eyes digital innovations [NY Daily News]

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]

• Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]

• Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]

• Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]

• H&M celebrates Marni launch with Instagram competition [FashionablyMarketing.me]

• Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]

• Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]

• Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Digital snippets: H&M, Christian Louboutin, Klout, Wonderbra, Angry Birds

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• H&M’s controversial computer-generated lingerie models (as pictured) [The Cut]

• Christian Louboutin to launch European transactional website in early 2012 [Vogue.co.uk]

• Opinion piece: should Klout really have clout? [DKNY PR Girl]

• Twitter launches brand pages [AdAge]

• Online holiday spending fueled by mobile and tablets transactions [WWD]

• Wonderbra’s new social media campaign encourage women to “take the plunge” [NewMediaAge]

• Wife of Rovio boss Peter Vesterbacka, wears Angry Birds dress to Finnish Palace [Telegraph]

• UK Marie Claire to launch first iPad app [The Drum]