It might not be the industry’s most exciting story, but it’s great to see Chanel not only announce something digital-related, but do so with an exclusive on a tech site – Mashable.
The French fashion house launched a new miscrosite dedicated to the history of its founder and its legacy products on Friday.
Inside-chanel.com currently features a timeline of the brand from Coco Chanel’s birth in 1883, to its direction under Karl Lagerfeld in present day, as well as a section focused on the No. 5 fragrance.
“Chapter One”, as the latter is referred to, looks at how “a revolutionary scent created in 1921 continues to be the best-selling and most famous fragrance in the world,” according to the company’s Facebook page.
It includes chronological ads (print and TV) as well as a short film called For the First Time, as shown below.
According to Mashable, additional sections accompanied by films will be introduced to the site over time.
“Telling our history on the web and making it accessible to as many people as people is yet another way of marking our difference, reaffirming our values and forming emerging markets by enabling them to discover a world to which until now they had little — or no — access,” a Chanel spokesperson said. “We have always been an innovative brand — that is what we wanted to get across.”
Mashable adds: “Chanel, it’s worth pointing out, only sells its fragrance and beauty collections online, but the company has upped its investment in online content over the past couple of years, particularly in the development of short films.”
A couple of other examples worth checking out include Valentino’s digital archive, and Dior’s online magazine. Check out the No. 5 film below, as well as a number of images from the Inside Chanel site…
