Opening Ceremony has released another short film starring Chloë Sevigny, this time called “Where’s Bambi?”
Created by William Strobeck, it’s a retro-looking clip featuring the actress and fashion icon trying on numerous pieces from the Chloë Sevigny for Opening Ceremony archive collection.
It is set to the track “Fly the Sky” by Colony Farm.
By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.
The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:
This is a great video interview with fashion icon Anna Dello Russo in conjunction with today’s announcement of her forthcoming accessories collection for H&M.
Set in her private home, it simultaneously provides an intimate look at her own enormous collection of clothes and accessories (which she refers to as her “fashion bibliothèque”), and amusingly touches on her self-opinion as a fashion victim.
The H&M line will include jewellery, sunglasses, shoes and bags, and launch on October 4.
“I am excited by this collaboration: this is the first time H&M involves a fashion director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,” she said.
I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.
In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:
- Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]
- Barneys launches shoppable video for spring CO-OP campaign [The Window]
- Neiman Marcus tests new customer service app [WWD]
- Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]
- Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]
- Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]
Love this – H&M has released a time-lapse video showing a 220ft hand-painted mural of David Beckham in his new Bodywear collection, going up on 34th Street and 8th Avenue in New York.
The process reportedly took two weeks. “Enjoy the making of one of America’s oldest forms of advertising,” reads the YouTube synopsis…
No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’, as it was readily dubbed, hit an average of 10,000 tweets per second during the last three minutes of the game.
But there were two other digital aspects to the game that I loved, no less because they’re related to the fashion industry…
First up, is all about H&M. As we already know, the Swedish retailer aired its new David Beckham Bodywear ad during the second quarter, which inevitably proved a key conversation point in the social space (it’d be interesting to break those Twitter stats up minute by minute not to mention demographically).
But, the company also very cleverly paid attention to what else might hit a high in terms of chatter, and of course came up with Madonna’s halftime show. Consequently the trending topic for #Madonna was sponsored by H&M. Genius:
(Image via @AmyJoMartin)
The second great thing, of course, was the digital stage set accompanying Givenchy-clad Madonna, and its subsequent shout out to Vogue.
The interactive installation was designed by Canadian multimedia studio, Moment Factory. Here’s a closer look:
Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this week.
First up is Marni’s H&M spot, shot by none other than Hollywood director Sofia Coppola. The ad stars actress Imogen Poots, and was filmed in Marrakesh, Morocco, at a house that Coppola once went to with friends. It is set to the soundtrack, Avalon, by Bryan Ferry:
There’s a great behind-the-scenes video here, too, in which Coppola says she wanted to do something artful that would represent Marni.
And Kate Bosworth returns to Vanessa Bruno again this season, in a beautiful film called Moonlight.
Directed by Stephanie Di Giusto, it comes accompanied with a conceptual passage describing it to be about “a stellar girl, a radiant girl who clutches onto the moon and arrives in an unknown land, on unmarred ground, as immaculate as her white ensemble”: