Digital snippets: Isaac Mizrahi, Lanvin, Helmut Lang, Lady Gaga, Vogue

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Isaac Mizrahi to sell fashion line exclusively on LivingSocial [Mashable]

• Lanvin reveals new campaign film starring real models from print ads (as above) [Fashionista]

• Helmut Lang launches guest blogging series [WWD]

• The rise of the blogger designer [Telegraph Fashion]

• How to make a perfume ad go viral: just be Lady Gaga [AdAge]

• Product videos nudge apparel shoppers toward register [eMarketer]

• Vogue mines intel from 2,000 fashion-focused females with virtual focus group, Style Society [AdWeek]

• Le Book selects fashion videos for New York Film Festival next spring [Vogue.co.uk]

• Infographic: for brand engagament, visuals rule [Mashable]

Chloë Sevigny stars in new short for Opening Ceremony

 

Opening Ceremony has released another short film starring Chloë Sevigny, this time called “Where’s Bambi?”

Created by William Strobeck, it’s a retro-looking clip featuring the actress and fashion icon trying on numerous pieces from the Chloë Sevigny for Opening Ceremony archive collection.

It is set to the track “Fly the Sky” by Colony Farm.

Digital snippets: adidas, Garance Doré and Kate Spade, Bergdorf’s, Hipstamatic

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas builds on Olympic success with ‘Don’t Stop Me Now’ Team GB video (as above) [The Drum]

• Super blogger Garance Doré launches collaborative collection with Kate Spade [Vogue.co.uk]

• Bergdorf Goodman’s online push [WWD]

• adidas creates sneakers that display real-time tweets [PSFK]

• W magazine partners with iPhone photography app Hipstamatic [Mashable]

• Faces of NYFW aggregates real-time data from fashion week [Fashion Notes]

• The potential of e-commerce in China [MaoSuit]

Teaser videos: Maison Martin Margiela for H&M

By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.

The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:

 

Video: Anna Dello Russo announces H&M collection

This is a great video interview with fashion icon Anna Dello Russo in conjunction with today’s announcement of her forthcoming accessories collection for H&M.

Set in her private home, it simultaneously provides an intimate look at her own enormous collection of clothes and accessories (which she refers to as her “fashion bibliothèque”), and amusingly touches on her self-opinion as a fashion victim.

 

The H&M line will include jewellery, sunglasses, shoes and bags, and launch on October 4.

“I am excited by this collaboration: this is the first time H&M involves a fashion director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,” she said.

Digital snippets: Jean Paul Gaultier, Barneys, Neiman Marcus, Cartier

I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.

In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:

 

• Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]

• Barneys launches shoppable video for spring CO-OP campaign [The Window]

• Neiman Marcus tests new customer service app [WWD]

• Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]

• Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]

• Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]

• Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]

• Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]

• Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]

• H&M celebrates Marni launch with Instagram competition [FashionablyMarketing.me]

• Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]

• Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]

• Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Video: David Beckham ad hand-painted on mega New York billboard

Love this – H&M has released a time-lapse video showing a 220ft hand-painted mural of David Beckham in his new Bodywear collection, going up on 34th Street and 8th Avenue in New York.

The process reportedly took two weeks. “Enjoy the making of one of America’s oldest forms of advertising,” reads the YouTube synopsis…

The Super Bowl’s stylish digital spin, featuring H&M, Madonna and Vogue [PICS]

No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’, as it was readily dubbed, hit an average of 10,000 tweets per second during the last three minutes of the game.

But there were two other digital aspects to the game that I loved, no less because they’re related to the fashion industry…

First up, is all about H&M. As we already know, the Swedish retailer aired its new David Beckham Bodywear ad during the second quarter, which inevitably proved a key conversation point in the social space (it’d be interesting to break those Twitter stats up minute by minute not to mention demographically).

But, the company also very cleverly paid attention to what else might hit a high in terms of chatter, and of course came up with Madonna’s halftime show. Consequently the trending topic for #Madonna was sponsored by H&M. Genius:

(Image via @AmyJoMartin)

The second great thing, of course, was the digital stage set accompanying Givenchy-clad Madonna, and its subsequent shout out to Vogue.

The interactive installation was designed by Canadian multimedia studio, Moment Factory. Here’s a closer look:

Two more beautiful campaign films: Vanessa Bruno, Marni for H&M

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this week.

First up is Marni’s H&M spot, shot by none other than Hollywood director Sofia Coppola. The ad stars actress Imogen Poots, and was filmed in Marrakesh, Morocco, at a house that Coppola once went to with friends. It is set to the soundtrack, Avalon, by Bryan Ferry:

 

There’s a great behind-the-scenes video here, too, in which Coppola says she wanted to do something artful that would represent Marni.

And Kate Bosworth returns to Vanessa Bruno again this season, in a beautiful film called Moonlight.

Directed by Stephanie Di Giusto, it comes accompanied with a conceptual passage describing it to be about “a stellar girl, a radiant girl who clutches onto the moon and arrives in an unknown land, on unmarred ground, as immaculate as her white ensemble”: