Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen

A round-up of recent stories from around the web surrounding all things fashion and digital:

• Is a Yahoo-owned Tumblr more attractive to brands? [AdAge]

• Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag]

• Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl]

• Keira Knightley stars as Coco Chanel for new Karl Lagerfeld film, Once Upon a Time [Fashionologie]

• Video takes aim at Abercrombie & Fitch for “exclusionary” policy, spurs homeless campaign [Hollywood Reporter]

• Alexander McQueen and McQ websites get new look [WWD]

• Why Victoria’s Secret and Burberry win in social media — and other fashion brands fail [Business Insider]

• The seven species of social commerce [Mashable]

• YouTube jumps into retail with shoppable videos for brand channels, first client is Unilever’s Tresemmé [BrandChannel]

• Wearable technology market set to explode, could reach $50 billion, says Credit Suisse [BoF]

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

A round-up of recent stories from around the web surrounding all things fashion and digital:

• GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]

• JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]

• Nike gears customised shoe campaign to Instagram users [ClickZ]

• eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]

• Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]

• Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]

• Is Primark mad to ignore e-commerce? [Econsultancy]

• Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]

• The best fashion/tech start-ups at NY Tech Day [Fashion’s Collective]

• Online, everyone can be a make-up critic [NYTimes]

Digital snippets: Dove, Versace Versus, Hussein Chalayan, DKNY Jeans, Google Glass

A round-up of recent stories from around the web surrounding all things fashion and digital:

• How those Dove ‘Real Beauty Sketch’ ads went viral [Business Week]

• But… Dove’s got a new viral video, is it enough to sell soap? [AdAge]

• And… the perfect parody of Dove’s Real Beauty Sketches… for men (as above) [AdWeek]

• Versace aims for younger, digital-savvy consumers with Versus rebrand [Luxury Daily]

• Hussein Chalayan debuts line on a holographic catwalk [PSFK]

• DKNY Jeans expands social media presence [Fashionotes]

• Robert Scoble review: I just wore Google’s glasses for two weeks and I’m never taking them off [Business Insider]

• The click clique: the ladies behind Moda Operandi [WSJ]

• Farfetch’s new retail plan could revolutionise e-commerce [Fashionista]

• What the heck is P-commerce? [Mashable]

Digital snippets: Nike, Bloomingdale’s, Michael Kors, Marc Jacobs, Armani, Sephora

A round-up of stories from around the web surrounding all things fashion and digital over the past week:

• Holographic ad gives live demo of Nike shoes on the street [PSFK]

• Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

• Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

• Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

• Armani touts brand personality in latest Frames of Life eyewear campaign [Luxury Daily]

• How Sephora differentiates in digital [Digiday]

• The Business of Fashion is nominated for a Webby Award [BoF]

• This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

• Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]

• Menswear e-tailer FreshCotton creates drug cookbook to promote Stüssy’s spring line [Campaign]

• Fashion e-commerce flowers in the Middle East [BoF]

• Japanese luxury market evolves to keep up with digital generation [Japan Daily Press]

Digital snippets: Louis Vuitton, Victoria Beckham, Dior, Shazam, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton promotes “prostitution chic” in controversial short film (as above) [BrandChannel]

• Victoria Beckham enters e-commerce [Vogue.co.uk]

• Dior parades exclusive lip colours via one-day Twitter activation [Luxury Daily]

• Shazam creates fashion ID app [Telegraph Fashion]

• Amazon’s confused foray into fashion tries to please too many women [Pando Daily]

• Stefano Gabbana’s Twitter tirade after tax evasion ruling on sale of D&G [Daily Telegraph]

• Mira Duma: finger on the trigger of social media [South China Morning Post]

• Augmented reality, intelligent mapping: fashion and tech collide in China [JingDaily]

• That’s So 2012: have Pinterest, Foursquare and Groupon peaked? [Inc]

Digital snippets: Peter Som, Bergdorfs, Prada, Jean Paul Gaultier, American Eagle

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter moving into the beauty space. News of Pinterest’s new analytics platform and Facebook’s planned integration of the hashtag have also hit. Here are the rest of the highlights sourced from around the web…

Don’t forget to check out this wrap-up report from SXSW Interactive as it applies to the fashion industry too.

 

• Behind Peter Som’s 3.3 million Pinterest followers [BoF]

• Insider Access: Q&A with Cannon Hodge, Bergdorf Goodman [Fashion’s Collective]

• Wes Anderson and Roman Coppola made a Prada film (as per above trailer) [Fashionista]

• Jean Paul Gaultier launches responsive web design [Web&Luxe]

• American Eagle spoof video pokes fun at skinny jeans trend [NY Daily News]

• Neiman Marcus launches fashion contest on Pinterest [WWD]

• Justin Bieber plays drums in adidas NEO interactive lookbook [MTV Style]

• Aeropostale launching new tech for teens [Business Insider]

• Puma seeks to celebrate individuality with Worn My Way lifestyle campaign [Marketing magazine]

• 3D printing clothes at home could be reality by 2050 [PSFK]

• Google Glass app identifies you by your fashion sense [NewScientist]

• Zalando concept car spots fashions, transforms into changing room [Gizmag]

• China entering e-commerce and mobile “golden age”. So why are fashion brands lagging? [Jing Daily]

• What real-time branding means for luxury brands [Luxury Daily]

Digital snippets: Facebook, 3D printing, Weibo, Topshop, Calvin Klein, Anthropologie

It’s set to be a little bit quiet on here over the space of the next week as I head down to Austin to check out this year’s SXSW. In the meantime therefore, here’s a quick round-up of some of the best fashion and digital stories from around the web these last few days:

• Facebook redesigns news feed: what’s in it for brands [Inc]

• Dita Von Teese debuts 3D-printed dress (as pictured) [Mashable]

• Dior, Prada, Marchesa, Elie Saab and Giorgio Armani top Sina Weibo’s most buzzed about brands from Oscars red carpet [WWD]

• Topshop is fashion’s most social high street brand [The Wall Blog]

• Calvin Klein launches Dark Obsession fragrance ad starring model Matthew Terry [The Cut]

• Content marketing with Instagram: five lessons from Anthropologie [The Bureau]

• Dove Canada’s Photoshop ‘hack’ reverts airbrushed, edited photos [Huffington Post]

• Five brands that reaped rewards after adopting responsive design [Econsultancy]

• One e-commerce winner, one loser; two lessons – Farfetch vs Luxup [Material World, FT]

• Shangpin taps China’s fashion e-shoppers [Financial Times]