Digital snippets: Dove, Versace Versus, Hussein Chalayan, DKNY Jeans, Google Glass

A round-up of recent stories from around the web surrounding all things fashion and digital:

• How those Dove ‘Real Beauty Sketch’ ads went viral [Business Week]

• But… Dove’s got a new viral video, is it enough to sell soap? [AdAge]

• And… the perfect parody of Dove’s Real Beauty Sketches… for men (as above) [AdWeek]

• Versace aims for younger, digital-savvy consumers with Versus rebrand [Luxury Daily]

• Hussein Chalayan debuts line on a holographic catwalk [PSFK]

• DKNY Jeans expands social media presence [Fashionotes]

• Robert Scoble review: I just wore Google’s glasses for two weeks and I’m never taking them off [Business Insider]

• The click clique: the ladies behind Moda Operandi [WSJ]

• Farfetch’s new retail plan could revolutionise e-commerce [Fashionista]

• What the heck is P-commerce? [Mashable]

Digital snippets: Facebook, 3D printing, Weibo, Topshop, Calvin Klein, Anthropologie

It’s set to be a little bit quiet on here over the space of the next week as I head down to Austin to check out this year’s SXSW. In the meantime therefore, here’s a quick round-up of some of the best fashion and digital stories from around the web these last few days:

• Facebook redesigns news feed: what’s in it for brands [Inc]

• Dita Von Teese debuts 3D-printed dress (as pictured) [Mashable]

• Dior, Prada, Marchesa, Elie Saab and Giorgio Armani top Sina Weibo’s most buzzed about brands from Oscars red carpet [WWD]

• Topshop is fashion’s most social high street brand [The Wall Blog]

• Calvin Klein launches Dark Obsession fragrance ad starring model Matthew Terry [The Cut]

• Content marketing with Instagram: five lessons from Anthropologie [The Bureau]

• Dove Canada’s Photoshop ‘hack’ reverts airbrushed, edited photos [Huffington Post]

• Five brands that reaped rewards after adopting responsive design [Econsultancy]

• One e-commerce winner, one loser; two lessons – Farfetch vs Luxup [Material World, FT]

• Shangpin taps China’s fashion e-shoppers [Financial Times]

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]

• Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]

• Nike’s interactive ad challenges viewers to find secret content [PSFK]

• Michael Kors opens new store via email, social video invite [Luxury Daily]

• Dove seeks ‘brand love’ with strategic shift to Facebook [Marketing Magazine]

• Target rolls out Shopkick app [BrandChannel]

• E-commerce in China: how the world’s biggest market buys online [Mashable]

• Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

• IFB launches interactive Instagram campaign for summer [FashionablyMarketing.Me]

Digital snippets: Dior, Made Fashion Week, Moda Operandi, Bottega Veneta, Michael Kors, Dove

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Dior gains most post likes on Facebook during January (see above chart) [WWD]

• Sound technology enables real-time image sharing in Made Fashion Week’s new app [NY Times: Bits]

• Fashion start-up Moda Operandi: now opening to the world [Mashable]

• Behind-the-scenes as artist Jack Pierson works with Tomas Maier to create Bottega Veneta’s SS12 campaign, The Art of Collaboration [YouTube]

• Michael Kors uses Twitter and Instagram in Valentine’s Day campaign [Luxury Daily]

• Dove erects Valentine’s Day ‘tweet screen’ in London [Campaign]

• For fashion brands: your top 5 Pinterest questions answered [Fashion's Collective]

• YouTube beauty: top 10 channels to follow [Mashable]