Timberland is running a GPS-enabled treasure hunt to push its new Earthkeeper footwear range across Europe.
The ‘Trail of Heroes’ campaign is open until June in Berlin, Brussels, London, Madrid, Milan and Paris.
It encourages participants to find hidden treasure (prizes such as clothing from the brand and a trip to Iceland) off the back of coordinates sent to their GPS device.
Geocaching.com/trailofheroes is a campaign site created by brand experience specialists BEcause and Groundspeak, reports Campaign.
Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.
Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.
Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.
Each product featured is zoom-able to full screen.
Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.