Digital snippets: Burberry, Nicola Formichetti, Ralph Lauren, StyleMint, H&M

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]

• Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]

• Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]

• Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]

• H&M launches e-commerce in US via Elle.com [WWD]

• Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]

• Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]

• Facebook pulls daily deals service [Media Week]

Digital snippets: Royal Wedding, Gap, Facebook Deals, Breitling

Some more great stories from around the web surrounding all things fashion and digital this week:

• Gap partners with Visa to alerts consumers via mobile to discounts and offers when in vicinity of a retail store [All Things D]

• Facebook launches ‘Deals on Facebook’ and in so doing promises to offer a more social experience than Groupon [AdAge]

• Breitling turns to Facebook to promote its “Spirit of Aviation” photography contest, winner selected by brand ambassador John Travolta to receive private pilot’s license trainig [Luxury Daily]

• And finally, how is it possible not to mention the royal wedding today: great post from Mashable on how to watch it online, as well as another about networks engaging consumers across multiple channels for what it’s saying is going to be the ultimate “two-screen experience”. Not far wrong – I personally will be combining BBC on the TV, with Twitter (#royalwedding) on my phone, the royal channel on YouTube and Vogue.com through my laptop. Enjoy!

Republic signs up to Facebook Deals

UK high street retailer Republic has partnered with Facebook Deals to offer shoppers 20% discount in-store when they check-in through the app, according to Brand Republic.

Natalie Primus, head of social media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers and Facebook Deals allows us to do this quickly and efficiently.”

The discount can be redeemed in stores in Manchester, Sheffield, Birmingham Leeds and London.

Other UK retailers signed up to the scheme include Debenhams and Benetton.

Facebook Deals to come with £50,000 media spend

Brands in the UK hoping to provide Facebook users with access to special offers through the site’s new deals service are going to have to spend £50,000 on banner advertising to do so, according to Brand Republic.

Facebook Deals, which launched in beta in the UK in January and was originally free, already has the likes of Debenhams and Mazda as partners.

It enables users to check in using the social networking site’s location feature, Facebook Places, and find nearby offers.

Facebook declined to comment.

With the surge in deal marketing at present (see my post from yesterday), it seems like quite an odd move to me – brands could easily turn to Foursquare or the forthcoming Groupon Now instead. Having said that, Facebook’s userbase is now over 600m, Foursquare’s is perhaps more like 6m; perhaps that’s worth £50k after all?