An inspirational note: fashion needs to take risk

Despite the significant number of start-ups there are in the fashion space today, the propensity with which the fashion industry in its more ‘traditional’ sense – its brands namely – is open to taking risk, remains very small. There’s a lot to be learnt from the tech world’s “failing fast” mentality to ultimately achieve reward.

So here’s a friendly reminder for the weekend. A touch of inspiration from poet Christopher Logue:

“Come to the edge
We might fall
Come to the edge
It’s too high!
COME TO THE EDGE!
And they came
And he pushed
And they flew”

As told by Steve Zades, creator of the Odyssey Project on Imaginative Intelligence, during a talk on the role of technology for the future of apparel at the Museum of FIT’s tech syposium in New York this week.

 

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

• Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]

• Donna Karan launches new celebrity dressing app (as pictured) [WWD]

• Chanel strengthens digital brand experience via site relaunch [Luxury Daily]

• Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]

• Sephora wins digital innovator award in prestige category [WWD]

• Dream memes: fashion gets funny in 2012 [Fashionologie]

• The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]

• Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]

• Shopping sites open brick and mortar stores [NY Times]

• Retail display plays product demo when customers select various items [PSFK]

• How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]