See by Chloé next in line for digital fashion show

It’s great to see the Digital Fashion Shows initiative from PR company KCD is continuing. Hot on the heels of ICB by Prabal Gurung during New York Fashion Week, comes news See by Chloé will be presented online on February 29 (which falls in Paris Fashion Week).

The collection will be shown on digitalfashionshows.com via invite-only, at 10.30am CET.  As with ICB, it will feature a full catwalk show, detail shots of every look and behind-the-scenes beauty coverage.

The video footage will then be available to all on Chloé’s Facebook page a mere 30 minutes later.

Digital snippets: Salvatore Ferragamo, House of Fraser, Pinterest, Pose

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Ferragamo lets shoppers pre-order runway looks through digital trunk show [Luxury Daily]

• PR company KCD launches online-only fashion shows for busy editors [On the Runway]

• House of Fraser targets students through social media [Brand Republic]

• The year in e-tail: lessons learned and looking ahead [WWD]

• Pinterest becomes top traffic driver for retailers [Mashable]

• Pose launches Facebook app enabling users to track looks via Timeline [PSFK]