Digital snippets: Juicy Couture, Gap, Harrods, Fendi

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Juicy Couture launching short shoppable film for holiday campaign (as pictured) [WWD]

• Gap Inc restructures brand leadership for global, digital growth [BrandChannel]

• Harrods partners with Stardoll to set up online store selling virtual copies of designer childrenswear [Marketing Magazine]

• Fendi flaunts fall handbag line via Rome-set spy flick [Luxury Daily]

• Bloggers on fashion’s front row [FT]

• Sally Singer named creative director of digital at US Vogue [Fashionista]

• Condé Nast UK expects digital to account for 30% of total revenues in 2014 [Media Week]

• Pinfluencer brings Pinterest contests to brands’ sites, Facebook pages [AdWeek]

• Here’s how consumers are shopping with their phones [Business Insider]

Bergdorf hosts Facebook Fendi contest

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag.

Fendi Frenzy: The Color Challenge saw fans able to choose the colour palette of both the upper and lower halves of the tote as well as its handles and ID tags until Sunday, April 24.

The Facebook page now hosts the crowdsourced entries for other users to vote on their favourite. The five most popular by Friday, April 29 will be shortlisted for judging by Fendi.

The chosen bag will then launch as an exclusive collection at Bergdorf Goodman in the autumn.

An advertising campaign also surrounds the contest, appearing on bergdorfgoodman.com, in The New York Times, as well as through QR codes on the store’s windows, reported Mashable.

Fendi is also promoting the contest on its own Facebook page.