Vogue Paris has introduced an English-language option on its recently relaunched website, featuring a daily selection of exclusive content for its international audience.
The move comes hot on the heels of the site’s reported 130% increase in traffic to 520,000 unique users a month in February 2012; an impressive figure alongside Condé Nast’s English language sites such as Vogue.com, which has 1.2 million uniques, or Style.com’s 2.6 million.
“We know that we have a very international audience, which is why we expect the English edition to drive even more traffic and help us develop the brand,” Sarah Herz, director of Condé Nast Digital in France, told The Business of Fashion. “Our strategy is to embed the style and feel of the magazine across all formats, as it responds to the new way in which we consume information today, and meets readers needs in terms of temporality and mobility.”
The Vogue.fr brand also celebrated reaching 500,000 fans on Facebook recently, and 1 million followers on Twitter (making it the leading French media account on the platform).
Next up will be a new iPhone app next week, as well as a mobile-optimised version of its website. From June, there will be a rich media version of the magazine available on iPad, and an Android app at around the same time.
Not in any shape or form a digital story, but I thought I’d post this picture of the Vogue editors from all around the world posing together for the very first time.
Led by American Vogue’s Anna Wintour, the editors represent the 18 countries where Vogue is published. The group joined forces for Tokyo’s Fashion’s Night Out in in a bid to boost spirits and sales following the devastating earthquake and tsunami in Japan earlier this year.
The industry’s most powerful women, despite their printed form…
Photo by Frederic Aranda
Editors positions (left to right): Yolanda Sacristan – Spain (seated), Kirstie Clements- Australia (middle), Anaita Adajania – India (back), Christiane Arp – Germany (seated), Angelica Cheung -China (standing), Franca Sozzani- Italy (seated), Mitsuko Watanabe – Japan (standing), Anna Wintour- America (seated), Emmanuelle Alt – France (reclining), Alexandra Shulman – Britain (seated), Victoria Davydova – Russia (standing), Anna Harvey-representing Brazil and Greece (seated), Seda Domanic – Turkey (seated), Myung Hee Lee – Korea (seated), Rosalie Huang -Taiwan (standing), Eva Hughes – Mexico and Latin America (standing), Paula Mateus – Portugal (seated)
Bottega Veneta's Viaggio Notturno
Some more great stories from around the web surrounding all things fashion and digital this week:
- Bottega Veneta unveils first fashion film, “Viaggio Notturno”. Based on the subject of travel, it was made in collaboration with photographer and director Christian Weber [Bottega Veneta, NOWNESS]
- Bergdorf Goodman places location-based banner ad in mobile application game Words With Friends to drive consumers in store [Luxury Daily]
- Burberry is kickstarting its digital retail commitment by outfitting its China stores with touchscreens the size of full-length mirrors and iPads to facilitate ordering; other markets will follow [WSJ]
- And watch highlights from Burberry’s Beijing hologram show [YouTube]
- Why we still love magazines, including a short film of infamous French Vogue editor Franceline Prat telling the story of her first shoot with Helmut Newton [The Business of Fashion]
- Online advertising revenue grew 15% in 2010 to $26bn [IAB]