Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Burberry’s Angela Ahrendts: high tech’s fashion model [Fortune]
- Badgley Mischka teams up with Bergdorfs to preview resort collection on Pinterest [NY Times]
- Rebecca Minkoff credits Instagram with 100% spring shoe sale growth (as pictured) [Luxury Daily]
- Mr Porter and TV show ‘Suits’ team up for digital fashion experience [Mashable]
- Moda Operandi raises $36m, expands from pre-commerce to e-commerce [BoF]
- How shopping and fashion apps are taking over Facebook [Venture Beat]
- To pay or not to pay: a closer look at the business of blogging [WWD]
I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.
In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:
- Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]
- Barneys launches shoppable video for spring CO-OP campaign [The Window]
- Neiman Marcus tests new customer service app [WWD]
- Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]
- Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]
- Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]
E-commerce site farfetch.com has raised $18m in a second round of funding from Index Ventures, eVenture Capital Partners and existing investors Advent Venture Partners.
A curated marketplace comprised of independent fashion boutiques from around the world, the site has a current annual sales growth rate of 204%.
It now hosts 35,000 products from both established and emerging designer labels; representing over 200 boutiques in 12 countries.
The funding round will enable it to both deepen its presence in existing markets across Europe and North America, and further its efforts in the likes of Brazil and Asia.
Half of all sales on farfetch.com are delivered to emerging and new markets. According to CEO and founder José Neves, this new round of investment only stands to encourage this figure.
He said: “farfetch.com is growing extremely fast, and now has a strong international presence… We felt it was the right time to scale up our team and operations and seize some fantastic opportunities.”