Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

• Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]

• Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]

• Gucci ups mobile conversion 70% via optimised site [Luxury Daily]

• Nars tests Pinterest’s selling potential [Mashable]

• Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]

• This is personal: J Crew debuts an in-store styling app [Refinery29]

• How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]

• Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]

• The business of blogging: Garance Doré [BoF]

• Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]

• Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]

• Farfetch fashion hub: meet the curator of curators [Wired]

• Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]

• How your tweets during fashion shows are driving sales [Fashionista]

• Fashion buys into social tools [NY Times]

• Online upstarts explore a new model for fashion media [BoF]

• Why retailers are pinning hopes on Pinterest [Reuters]

• 10 great uses of Vine during fashion week [The Cut]

• And just on the off-chance that you didn’t see it already, here is Google’s How it Feels Through Glass video

Digital snippets: adidas, Garance Doré and Kate Spade, Bergdorf’s, Hipstamatic

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas builds on Olympic success with ‘Don’t Stop Me Now’ Team GB video (as above) [The Drum]

• Super blogger Garance Doré launches collaborative collection with Kate Spade [Vogue.co.uk]

• Bergdorf Goodman’s online push [WWD]

• adidas creates sneakers that display real-time tweets [PSFK]

• W magazine partners with iPhone photography app Hipstamatic [Mashable]

• Faces of NYFW aggregates real-time data from fashion week [Fashion Notes]

• The potential of e-commerce in China [MaoSuit]

Elle UK offers top tips for successful social media profiles

The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile.

Featuring input from the likes of model Coca Rocha, DKNY PR Girl Aliza Licht, and photographer/blogger Garance Doré, along with numerous other fashion, media and digital experts from around the country, it offers a comprehensive breakdown of how to maintain a savvy personal online presence.

Elle’s editor-in-chief, Lorraine Candy, says: “99 per cent of the time, a winning way with social media is not luck. It’s a matter of forensic control over what you put online.”

Included are tips on everything from ideal photos to interesting content. As David Slijper, fashion and Elle cover photographer, suggests: “No one wants to see your laundry basket. To take the best profile picture, stand by the window. Switch off the flash and get someone else to take the picture.”

Licht of DKNY meanwhile, is all about personality in your posts: “Authenticity is producing a runway show and then going home to vacuum your apartment.  That’s real. Life is not 24/7 glam and I try to show [mine] in its true form. Every person has unique qualities and quirks and the little details you divulge make followers feel more connected.”

Similarly, Rosanna Falconer, social media manager for the British Fashion Council, comments: “Your style has to reflect you. If you enthuse over life day to day, keep that style in your online voice.”

The full article appears in the August issue of Elle, and as a digital edition available through Apple Newsstand.

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]