Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]

• Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]

• Westfield pits East against West in social media Olympics campaign [Campaign]

• Nike to run real-time Olympics Twitter ads [The Drum]

• Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]

• Ikea’s 2013 catalogue goes interactive [BrandChannel]

• Why Stylecaster changed its site [Fashion's Collective]

• Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]

• B2B fashion sites on the rise [WWD]

• Spoonflower lets users design and sell own custom fabric [TechCrunch]

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]

• Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]

• Nike’s interactive ad challenges viewers to find secret content [PSFK]

• Michael Kors opens new store via email, social video invite [Luxury Daily]

• Dove seeks ‘brand love’ with strategic shift to Facebook [Marketing Magazine]

• Target rolls out Shopkick app [BrandChannel]

• E-commerce in China: how the world’s biggest market buys online [Mashable]

• Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

• IFB launches interactive Instagram campaign for summer [FashionablyMarketing.Me]

Digital snippets: Selfridges, Karl Lagerfeld, Bergdorfs, Nike, Mr Porter, Gap

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Selfridges launches The Film Project with Alexander McQueen (as above), Comme des Garçons, Dries Van Noten, Gareth Pugh, A.F. Vandervorst and Rick Owens [Karl is my Unkle]

• Karl Lagerfeld launches new content-driven website [WWD]

• Bergdorf Goodman partners with magazine app Zite to push brand-relevant lifestyle content [Marketwire]

• Mr Porter launches global augmented reality fashion hunt [Mashable]

• Nike showcasing ‘future of retail’ with pop-up Nike+ FuelStation in London [Creativity Online]

• Gap launches new campaign integrating geo-fencing technology [PSFK]

GPS treasure hunting with Timberland

Timberland is running a GPS-enabled treasure hunt to push its new Earthkeeper footwear range across Europe.

The ‘Trail of Heroes’ campaign is open until June in Berlin, Brussels, London, Madrid, Milan and Paris.

It encourages participants to find hidden treasure (prizes such as clothing from the brand and a trip to Iceland) off the back of coordinates sent to their GPS device.

Geocaching.com/trailofheroes is a campaign site created by brand experience specialists BEcause and Groundspeak, reports Campaign.