Digital snippets: Burberry, Victoria Beckham, Target, Phillip Lim, Karl Lagerfeld

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One inbox down and a full scour of my favourite news sources later, and here are some of the highlights:

• Why Burberry wants to bring the online experience to stores and not vice versa [Mashable]

• Victoria Beckham most talked about designer on Twitter during NYFW, adds 57k followers (as pictured) [Vogue UK]

• Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy [DisneyRollerGirl]

• Five digital highlights from New York Fashion Week [Mashable]

• Target launches shoppable short film series [NY Times]

• Phillip Lim “Kill the Night” comic available online [3.1 Phillip Lim]

• Karl.com gets a makeover [WWD]

• Gilt Groupe to shutter Park & Bond [AllThingsD]

• Just launched: Versace’s new e-commerce site [StyleBistro]

And a couple of interesting Twitter tidbits from Business Insider:

• The truth about Twitter: it’s not a mainstream technology [Business Insider]

• Instagram’s daily users blow past Twitter’s [Business Insider]

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

• Macy’s CEO sees stores borrowing ideas from online [Reuters]

• Digital tools boost in-store service [WWD]

• Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]

• Gilt Groupe founders discuss the future of commerce [AdWeek]

• Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]

• Sephora’s smart social and digital makeover [Forbes]

• Reebok partners with PeerIndex for social giveaway [Marketing Magazine]

• Christian Louboutin eyes digital innovations [NY Daily News]

Digital snippets: Dior, Instagram, Pinterest, Gilt Groupe, BCBG, Harrods

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn (undoubtedly impactful).

In the meantime, here’s a look at some of the other fashion and digital stories from the past week; Pinterest heavy it seems:

• The legal concerns of Pinterest for brands [Fashion's Collective]

• Gilt Groupe samples group buying model on Pinterest [Mashable]

• BCBG leverages Pinterest for $5,000 bridal giveaway [FashionablyMarketing.me]

• Harrods builds loyalists through royalty-themed Pinterest contest [Luxury Daily]

• Google tests new augmented reality glasses [NY Times]

• Fab.com teams with Glamour for virtual pop-up shop [WWD]

• Twitter most likely to convince customers to buy [Huffington Post]

And the Fashion 2.0 Awards winners are…

Best Twitter – @DKNY

Best Facebook – Bergdorf Goodman

Best Blog by a Fashion Brand – DKNY PR Girl

Best Website – Marc Jacobs

Best Mobile App – 
Tiffany & Co Engagement Ring Finder

Best Online Video – 
Prada spring/summer 2011

Next Big Thing in Tech – Instagram

Top Innovator 
- Kate Spade

Fashion 2.0 Visionary Award – Alexis Maybank and Alexandra Wilkis Wilson, co-founders of Gilt Groupe

Read about Norma Kamali’s keynote speech, here

(image courtesy of @KateSpadeNY)

Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

Some more great stories from around the web surrounding all things fashion and digital this week:

 

• New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]

• Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]

• David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]

• Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]

• Mark Your Territory with Wrangler’s latest interactive campaign [The Inspiration Room]

• Shiseido launches e-commerce site in US market [PR Newswire]

• Stores begin offering electronic versions of receipts [NY Times]

• Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

Digital snippets: Tom Ford, Net-a-Porter, Apple, Gilt Groupe, Anna Wintour

Some more great stories from around the web surrounding all things fashion and digital this week:

 

• Tom Ford releases video lookbook of his autumn/winter 2011/12 collection (as above) [YouTube]

• Net-a-Porter launches “live” app, lets you see what others are buying around the world [Daily Telegraph]

• Apple takes over the fashion C-suite [FT Material World]

• Gilt Groupe to launch upscale, full-price men’s fashion website called Park & Bond [JustLuxe]

• P& G opens Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze [Social Commerce Today]

• LA boutique American Rag installs rearview cameras in fitting rooms [The Cut]

• And in case you missed it (how could you), Anna Wintour’s five word acceptance speech at the Webbys: “Sometimes… geeks can be chic” [Fashionista]

In other news – this blog will be on a bit of a mini hiatus while I hit up Cannes Lions next week. Hopefully lots of exciting things to report back thereafter…

Digital snippets: Kardashian’s ShoeDazzle, Nordstrom, Gilt Groupe, Fashion140

Some more great stories from around the web surrounding all things fashion and digital this week:

• Kim Kardashian’s ShoeDazzle raises $40m in capital [AllThingsD]

• Nordstrom introduces iPod Touch checkouts [Luxury Daily]

• Inside Gilt Groupe: a tour of the leading flash-sales site’s Brooklyn offices [BusinessInsider]

• Weaving together ethical fashion and social media with the IOU Project [CNN]

• Five best practices for fashion retailers on Facebook [Mashable]

• Twitter highlights from the Fashion140 conference [Fashion's Collective]