Infographic: #Oscars best-dressed according to Twitter sentiment

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say on the looks hitting the red carpet.

Fortunately then, there’s an infographic just landed (as below) from social media monitoring service, Sysomos, that sums up the sentiment of the evening when it came to the fashion.

Over 400,000 tweets were posted during the live arrivals of the Hollywood crowd, with Silver Linings Playbook stars Jennifer Lawrence and Bradley Cooper winning the titles of best dressed female and male for their respective Christian Dior Couture and Tom Ford looks at these 85th Academy Awards.

Lawrence, who went on to win best actress for her role (tripping up the stairs as she did so, which was instantly made a GIF of course), is also highlighted as the viewers’ favourite from the night with over 32,000 tweets. Anne Hathaway, who was wearing Prada, was labelled worst dressed by the tweeting public, despite stealing the number one spot on Vogue.com’s list.

The infographic also highlights US fashion brands deemed particularly “good at social media” (outside of the Oscars) by Sysomos, including Kate Spade, Tory Burch, Rachel Zoe, DKNY and Oscar de la Renta.

When it came to the big designers from tonight’s awards, however, there’s no doubt that winners lay in Dior, as already mentioned, but also worn beautifully by Charlize Theron, as well as Armani Privé who dressed best actress nominees Jessica Chastain and Naomi Watts. Nine-year-old Quvenzhane Wallis also wore Giorgio Armani.

Versace was another noteworthy label worn by Halle Berry as well as Jane Fonda, who presented on stage with Michael Douglas. But it was perhaps Naeem Khan who truly stole the night, not for the stunning AW13 column dress seen on Stacy Keibler, but for that of First Lady Michelle Obama, who was the suprise presenter of the best picture award live from the White House.

Giorgio Armani crowdsources eyewear shots via Instagram #framesoflife campaign

Giorgio Armani is calling for consumers to share Instagram pictures of themselves wearing their favourite sunglasses, as part of its spring/summer 2012 Frames of Life eyewear campaign.

Frames of Your Holiday, as it’s called, invites users to upload shots of an unforgettable moment, place or scene using the #framesoflife hashtag.  The pictures will then be included in a digital photo gallery on the armani.com/framesoflife site.

The aim is to create an “entertaining visual diary”, reads the write-up. It suggests pictures that signify life at its fullest, ranging from holiday shots on the beach or in town, with friends or in total relaxation, immersed in the pure enjoyment of nature and sport, or surrounded by the charm of some distant city.

Armani launches fashion-themed discussions over Twitter – #ArmaniTweetTalks

Giorgio Armani is launching a series of live discussions surrounding the fashion industry entirely over Twitter.

Through #ArmaniTweetTalks, the Q&A sessions will feature notable guests chosen for their expertise as well as their number of followers on the platform. Each discussion will focus on a specific topic, with questions submitted in by Twitter users around the globe.

The first will take place on June 1 as part of the Armani One Night Only in Beijing event. Moderated by editor and author Peter Howarth, it will focus on China, and discuss “how this country is rapidly shaping up to be the most influential fashion market of the twenty-first century”.

Panellists include Angelica Cheung, editor-in-chief of Vogue China; Hung Huang, publisher, blogger and TV commentator; Godfrey Deeny, fashion critic; Federico Marchetti, founder and CEO of YOOX Group; Susanna Lau of stylebubble.co.uk; and Tommy Ton of jakandjil.com.

The entire series will also be accessible via Armani.com/tweettalks, where profiles of each of the participants also exist.

Consumers can also follow the action, tweet by tweet, via Armani’s Tweetwall.

More SS12 videos: Giorgio Armani, Nina Ricci, Dolce & Gabbana

A handful of brands in Milan and Paris have been using their fashion week shows as an opportunity to release campaign videos for their current collections.

First up is Giorgio Armani with a three-minute spot based on its spring/summer 2012 campaign called “One Plus One”. Directed by Luca Guadagnino in Italy, the narrative follows the “story of a suspenseful and unsettling love triangle”, reported WWD.

“Today, fashion needs to open itself to new languages,” said the designer. “Cinema is the form of expression I have always felt the closest to. Working with Luca Guadagnino, I have had the opportunity to transform the atmosphere of my collection into a story, and it has been a stimulating experience.”

Nina Ricci has similarly unveiled a new film based on its latest campaign. Directed by photographers Inez & Vinoodh, and shot in Old Westbury in Long Island, New York, it stars model Raquel Zimmermann.

The spot will be showcased during the designer’s autumn/winter 2012/13 show at Paris Fashion Week tomorrow. It is also being broadcast in Nina Ricci stores.

And finally, Dolce & Gabbana has released a video that depicts its spring campaign “in motion”. Monica Bellucci and Bianca Balti alongside their pseudo Italian family are seen dancing, playing, talking and laughing as they pose for Giampaolo Sgura’s camera.