British GQ launches watch-dedicated iPad app

Condé Nast Britain has launched its first standalone iPad app with the annual GQ Watch supplement this month.

The “essential guide to the world of watches” comes in an interactive digital format complete with special animated cover, enhanced editorial content and media rich ads. It was designed in-house at GQ and is also the first high definition app for the company.

Meanwhile, the main November issue of GQ is a dedicated James Bond special. It marks the 50th anniversary of the franchise and this month’s release of Skyfall.

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How social media helped Kate Spade become a global brand [Mashable]

• How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]

• Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]

• Madewell launches fun fashion choose-your-adventure video [T magazine]

• Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]

• Gucci most searched fashion brand on Bing [The New Age]

• John Lewis launches 24-hour virtual shop [PSFK]

• GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]

• Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]