Digital snippets: Diesel, Wrangler, John Lewis, Covetique, Daily Mail, Grazia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Diesel’s pre-internet shoe experience challenges consumers to go offline for three days [Creativity Online]

• Wrangler video reveals new Leipzig store design process [Checkland Kindleysides]

• John Lewis seeking to make social media a ‘more integrated’ part of its business [Marketing Magazine]

• Asos invests in luxury resale site Covetique [Telegraph Fashion]

• Daily Mail group launches fashion sharing website [Media Week]

• Grazia magazine launches on the iPad [Grazia]

• In a click, a vivid fashion garden: how technology is enabling a new genre of prints (as pictured) [NY Times]

• Everything you need to know about how mobile wallets work [Business Insider]

• Five ways to assess fashion / tech start-ups [Fashion's Collective]

Grazia to launch iPad edition

The UK’s Grazia magazine is set to release an edition for the iPad this autumn.

Hot on the heels of British Vogue announcing its own move to a monthly iPad offering, the weekly glossy says it is responding to the growing pool of upscale women who currently own and consume content on a tablet device.

The edition will be built around a “Read, Shop, Share” proposition, incorporating bespoke interactive elements such as video, directly shoppable editorial pages, and social media integration.

Abby Carvosso, managing director of the lifestyle magazines division at parent company Bauer Media, said: “Grazia has always been brave, bold and innovative and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting. We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages.”

The move is part of parent company Bauer Media’s on-going multi-channel growth strategy; the aim to “deliver content whenever, wherever and however the reader chooses”.

Grazia is also announcing the mobile optimisation of GraziaDaily.co.uk from autumn 2012.

Digital snippets: Grazia, Barbour, Dolce & Gabbana make-up, Diesel, Honestby.com

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• UK Grazia magazine teases its Fashion Issue Live documentary series ahead of London Fashion Week (as above), crowdsources content [Grazia Daily]

• Barbour ups spend on search ads to fight fakes [Marketing]

• Behind-the-scenes on the Felicity Jones for Dolce & Gabbana Make-up shoot [Beauty High]

• Diesel partners with 5InchandUp blogger, Sandra Hagelstam [Business Insider]

• Honestby.com: a fashion e-tail revolution? Vanessa Friedman certainly thinks so [Material World]

• Fashion tech boom: why it’s happening and how start-ups get funded [Fashionista]