Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Alexander McQueen backstage film AW12 (as above) [DisneyRollerGirl]

• Vogue.com, SHOWstudio win Webby Awards [WWD]

• M&S raids its archives to create interactive lingerie timeline [Pressitt]

• Nike projection mapping sees building twist [Digital Buzz]

• Guess Inc’s social strategy [WWD]

• Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]

• Japanese virtual stores designed to give realistic in-store experience [PSFK]

• Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]

• Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]

Guess takes to Pinterest to push new denim collection

Guess is celebrating the launch of its new season denim collection with a contest on Pinterest called ‘Color Me Inspired”.

From March 8 – March 15, users are invited to demonstrate how colour inspires them by pinning at least five images to the Guess-branded board. Four winners will then get a pair of the new colour-coated Guess Jeans of their choice.

The judging panel is comprised of four of Guess’ favourite style bloggers – Michelle Koesnadi of Glisters and Blisters, Kristina Bazan of Kayture, Jennifer Rand of Belle de Couture, and Samantha Hutchinson of Could I Have That.

Digital snippets: Olsens and Anna Wintour, Vogue, Guess, Sephora, NYFW

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• The Olsen twins and Anna Wintour feature in QR code artwork (as pictured) [Mashable]

• Vogue launches social media panel of 1,000 “influential” women as platform for advertisers [AdWeek]

• Guess among brands adopting new technology that allows integration of own consumer information with Facebook’s ‘social graph’ user database [Brand Republic]

• Beauty retailer Sephora unveils iPhone and iPad app [The Independent]

• New York Fashion Week documentary premieres [Racked]

• Facebook commerce in detail [Fashion’s Collective]