Digital snippets: Peter Som, Bergdorfs, Prada, Jean Paul Gaultier, American Eagle

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter moving into the beauty space. News of Pinterest’s new analytics platform and Facebook’s planned integration of the hashtag have also hit. Here are the rest of the highlights sourced from around the web…

Don’t forget to check out this wrap-up report from SXSW Interactive as it applies to the fashion industry too.

 

• Behind Peter Som’s 3.3 million Pinterest followers [BoF]

• Insider Access: Q&A with Cannon Hodge, Bergdorf Goodman [Fashion’s Collective]

• Wes Anderson and Roman Coppola made a Prada film (as per above trailer) [Fashionista]

• Jean Paul Gaultier launches responsive web design [Web&Luxe]

• American Eagle spoof video pokes fun at skinny jeans trend [NY Daily News]

• Neiman Marcus launches fashion contest on Pinterest [WWD]

• Justin Bieber plays drums in adidas NEO interactive lookbook [MTV Style]

• Aeropostale launching new tech for teens [Business Insider]

• Puma seeks to celebrate individuality with Worn My Way lifestyle campaign [Marketing magazine]

• 3D printing clothes at home could be reality by 2050 [PSFK]

• Google Glass app identifies you by your fashion sense [NewScientist]

• Zalando concept car spots fashions, transforms into changing room [Gizmag]

• China entering e-commerce and mobile “golden age”. So why are fashion brands lagging? [Jing Daily]

• What real-time branding means for luxury brands [Luxury Daily]

Swarovski turns to Pinterest for jewellery inspiration contest

Swarovski Elements has launched a contest on Pinterest to help celebrate the launch of its new Made With magazine.

Called “Jewels for Every Occasion“, it invites fans to populate their own boards with images of jewellery and style inspiration appropriate for different events, and then submit their entry via Twitter to @Swarovksi using the #jewels4evryoccasion hashtag.

Each board has to include examples of the five following occasions: #everydaychic, #workitgirl, #streetdesire, #nightfever and #celebration.

The five best will be selected to win jewellery from Swarovski Crystallized as well as other goodies. They will also get a copy of the Made With mag, which features more than 300 creations made with Swarosvki Elements by 85 top designers worldwide.

Twitter hashtag accompanies new Vogue Italia cover

It’s great to see the new cover of Vogue Italia not only featuring black supermodel Joan Smalls, but a tech reference with the now universal Twitter hashtag.

#OVERTHETOP is the only line accompanying the image of Smalls, shot by Steven Meisel, for the March issue of the magazine.

Vogue Italia – frequently referred to as somewhat savvy when it comes to digital initiatives – also released a series of GIFs shot by Meisel called “Haute Mess”, as a preview of the issue. See the one featuring Smalls below, and click here for more.