Digital snippets: Salvatore Ferragamo, House of Fraser, Pinterest, Pose

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Ferragamo lets shoppers pre-order runway looks through digital trunk show [Luxury Daily]

• PR company KCD launches online-only fashion shows for busy editors [On the Runway]

• House of Fraser targets students through social media [Brand Republic]

• The year in e-tail: lessons learned and looking ahead [WWD]

• Pinterest becomes top traffic driver for retailers [Mashable]

• Pose launches Facebook app enabling users to track looks via Timeline [PSFK]

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

• Saks ups online content [WWD]

• Topman to launch online magazine [GQ]

• Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]

• Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]

• JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]

• House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]

• Figleaves links London Underground ads with mobile app [Media Week]

• Old Navy doles out deals to Shopkick app users [Venture Beat]

• Flash sales site Vente-Privée launches in US [Market Watch]

• New York Times launches iPad app for fashion and style content [WWD]

• How leading fashion brands are embracing online video [Mashable]

Ted Baker ups multichannel offering with click and collect services

Ted Baker is launching a Click and Collect service in its 31 UK stores, allowing consumers to shop online and then collect their items free of charge from the store of their choice.

Craig Smith, brand communication director at Ted Baker, said:  “The Click and Collect service is all about giving our customers increased choice and convenience. Customers can order the products they want; choose where these are delivered and collect when it is convenient for them.

“This is the first step in a wider programme of multi-channel solutions which will increase loyalty, enhance the customer experience and ultimately further improve the high levels of service which we pride ourselves on delivering.”

Shoppers will also be able to return unsuitable items free of charge for a full refund in store or online.

The news follows department store House of Fraser’s announcement on Friday it will open two “buy and collect” stores in Liverpool and Aberdeen where it currently has no branches but receives a high volume of online orders.

The stores will serve as collection hubs for internet sales, also offering a customer-service area and changing rooms where customers can see if their items fit, receive an immediate refund, or order a different size, reports Marketing magazine.

House of Fraser to launch multiple international sites

House of Fraser is set to up its international business by launching several foreign language websites, according to New Media Age.

The UK-based department store, which currently operates in 32 countries, is aiming to encourage customers to engage with its brand via e-commerce, social media and mobile channels.

E-commerce director Andy Harding said the intention is to “represent the brand better abroad”.

The store is also developing smartphone apps and a mobile-optimised site. A refresh of the UK website will follow later this year.