HoH and eBay team up for exclusive #LFW collection

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.

The line went on sale from the minute the first model hit the catwalk at 7pm GMT, and will be available until next Sunday, February 24. It is comprised of a dress, an oversized slogan t-shirt, an iPhone cover and a pair of tights, each emblazoned with the signature House of Holland ‘rave wave’ print.

The aim is to provide fans with a nugget of access to the new season way before the full collection hits stores, satisfying the instant demand that goes with watching a live show. All proceeds from the sales will also go to Cancer Research UK.

Designer Henry Holland said: “The items I’ve designed for eBay have been inspired by my AW13 collection. I’m excited to be able to bring something exclusive and exciting to a completely new audience. I hope I am paving the way for more opportunities for designers coming through the BFC’s Fashion Forward programme.”

eBay is also continuing its support of this season’s Fashion Forward winners at London Fashion Week – Michael Van Der Ham, Holly Fulton and David Koma – live-streaming each of their shows to smartphones via its Style Collective blog.

Social stats from #LFW

This London Fashion Week was the most social yet, with over 225,000 online conversations, according to insights firm Precise.

It almost goes without saying the volume of chatter would be up on previous seasons, but it’s good to see that figure has reportedly almost doubled in a year. Better yet, over 95% of the posts overall were positive.

A few more interesting stats:

• Burberry led the way with over 21,000 mentions on Twitter, Facebook and blogs. Referenced in over one third of them however, was the presence of One Direction pop star Harry Styles

• Topshop meanwhile garnered 10,000 mentions, followed by Vivienne Westwood with 3,000

• Lady Gaga’s appearance at Philip Treacy’s show generated over 5,000 mentions in association with LFW, while Treacy himself only attracted 3,000

• When it comes to emerging labels, the two winners on social were Mary Katrantzou with over 2,700 comments, and House of Holland, with over 2,500

*Precise’s research is based on keyword analysis of every English language social media post created during LFW, followed by a qualitative examination of a sample of posts